Digital Marketing, Google Media Lab
CurrentMedia Lab's Global Performance Lead for Cloud Marketing. Emerging tech specialist, focused on Artificial Intelligence (AI) research, tool creation, and its usage and impact in digital marketing and creative. Expertise in advanced measurement including incrementality & attribution, and it's wider application to company wide budgets and optimizations. Manages a team focused on go to market strategy, execution, and measurement. Previous product focuses have been Google Hardware (Pixel, Nest, Google Store) consumer sales and YouTube (App, Music, TV, Shorts) customer acquisition.