Tg Livak Email & Phone Number

Greater St. Louis

A key member of the executive team responsible for developing and overseeing comprehensive marketing and communications strategies that align with Pi Beta Phi's goals and brand.

Greater St. Louis Area

Led the team to develop and implement long-term marketing and communication plans for Pi Beta Phi.• Articulated and promoted the mission, vision, and identity of Pi Phi.• Created and implemented comprehensive marketing and communications programs. • Managed the strategic and creative design of the marketing and communications activities and materials.• Led the Marketing and Communications staff.

Greater St. Louis Area

Led the marketing team to promote the organization through both traditional and digital channels.• Created and implemented comprehensive marketing campaigns that enhance the organization's image and position within the marketplace.• Responsible for the editorial direction of all organization publications. • Recommended short- and long-term marketing goals and objectives.

Greater St. Louis Area

• With a limited budget, created and implemented new programs that increased customer acquisition, loyalty, conversion and top-line growth.• Optimized the acquisition and retention channels using A/B and multi-variant testing.• Developed and implemented traditional and digital marketing initiatives to drive acquisition and retention goals and reach revenue targets.

Greater St. Louis Area

• Led the development and execution of integrated marketing campaigns at the national and market-specific level to drive acquisition and renewal for the continuing education businesses.• Designed and executed email marketing campaigns for national contacts database of over 2 million contacts to nurture prospects and customers.• Using KPI’s and measurable metrics, created segmentation strategies and conducted A/B tests of email and direct mail campaigns to improve conversion rates.• Designed editorial content strategy; curated and segmented content to increase engagement and channel growth.• Developed creative briefs and communicated strategic objectives to internal team members to ensure projects are completed in alignment with strategy.

Greater St. Louis Area

Responsible for the strategic and day-to-day creation, development, production, and distribution of the company's marketing communications.• Identified and ensured the successful implementation of new marketing initiatives.• Explored and executed multi-media marketing, developing ROI for new or underutilized channels.• Coordinated social media marketing campaigns and day-to-day activities.• Acted as brand guardian, managing brand positioning and increasing NAED brand awareness and reach.

Greater St. Louis Area

Responsible for the day-to-day creation and distribution of the company's marketing communications.• Designed multi-channel marketing and promotions strategies.• Managed creative development process from concept to completion including design, copywriting, photography and press checks. Develops, negotiates and purchases all marketing materials, print media, signage and media buys.• Acted as brand guardian.

Greater St. Louis Area

• Developed and designed content for company website.• Wrote press releases for national distribution.• Wrote and designed biweekly email campaigns to proactively organize, develop and lead in initial research efforts of prospective client opportunities.• Wrote conference abstracts to secure national speaking engagements. • Conducted monthly and quarterly analysis of new business performance.

Greater St. Louis Area

• Wrote proposals and conducted reviews of the project sales and execution processes and recommended process improvements.• Communicated with members/clients, project team and sales team to ensure all projects were well executed.• Monitored current and proposed sales and delivery efforts to prepare monthly and quarterly project and financial forecasts.• Reviewed project execution for quality and timeliness.

Greater St. Louis Area

• Wrote and submitted press releases to local media.• Designed and created marketing materials for stlouisbestjobs.com, AAIM Presidents’ Council, AAIM Leadership Council and AAIM Roundtables.• Wrote weekly e-newsletter, e-Connections. Proofed and edited bi-monthly newsletter.• Assisted in administering upgrade of look, navigation and functionality of websites: www.aaimstl.org and www.presidentscouncil.biz. • Coordinated the 16 monthly Roundtables, including scheduling, planning, feedback and billing.

Master Of Science, Marketing

Ba, Communications

Activities and Societies: Member of the RHO CHI Communication Honor Society and Tau Sigma Honor Society