Tg Livak Email & Phone Number

Greater St. Louis

A key member of the executive team responsible for developing and overseeing comprehensive marketing and communications strategies that align with Pi Beta Phi's goals and brand.

Greater St. Louis Area

• Led the team to develop and implement long-term marketing and communication plans for Pi Beta Phi.
• Articulated and promoted the mission, vision, and identity of Pi Phi.
• Created and implemented comprehensive marketing and communications programs.
• Managed the strategic and creative design of the marketing and communications activities and materials.
• Led the Marketing and Communications staff.

Greater St. Louis Area

• Led the marketing team to promote the organization through both traditional and digital channels.
• Created and implemented comprehensive marketing campaigns that enhance the organization's image and position within the marketplace.
• Responsible for the editorial direction of all organization publications.
• Recommended short- and long-term marketing goals and objectives.

Greater St. Louis Area

• With a limited budget, created and implemented new programs that increased customer acquisition, loyalty, conversion and top-line growth.
• Optimized the acquisition and retention channels using A/B and multi-variant testing.
• Developed and implemented traditional and digital marketing initiatives to drive acquisition and retention goals and reach revenue targets.

Greater St. Louis Area

• Led the development and execution of integrated marketing campaigns at the national and market-specific level to drive acquisition and renewal for the continuing education businesses.
• Designed and executed email marketing campaigns for national contacts database of over 2 million contacts to nurture prospects and customers.
• Using KPI’s and measurable metrics, created segmentation strategies and conducted A/B tests of email and direct mail campaigns to improve conversion rates.
• Designed editorial content strategy; curated and segmented content to increase engagement and channel growth.
• Developed creative briefs and communicated strategic objectives to internal team members to ensure projects are completed in alignment with strategy.

Greater St. Louis Area

• Responsible for the strategic and day-to-day creation, development, production, and distribution of the company's marketing communications.
• Identified and ensured the successful implementation of new marketing initiatives.
• Explored and executed multi-media marketing, developing ROI for new or underutilized channels.
• Coordinated social media marketing campaigns and day-to-day activities.
• Acted as brand guardian, managing brand positioning and increasing NAED brand awareness and reach.

Greater St. Louis Area

• Responsible for the day-to-day creation and distribution of the company's marketing communications.
• Designed multi-channel marketing and promotions strategies.
• Managed creative development process from concept to completion including design, copywriting, photography and press checks. Develops, negotiates and purchases all marketing materials, print media, signage and media.
• Acted as brand guardian.

Greater St. Louis Area

• Developed and designed content for company website.
• Wrote press releases for national distribution.
• Wrote and designed biweekly email campaigns to proactively organize, develop and lead in initial research efforts of prospective client opportunities.
• Wrote conference abstracts to secure national speaking engagements.
• Conducted monthly and quarterly analysis of new business performance.

Greater St. Louis Area

• Wrote proposals and conducted reviews of the project sales and execution processes and recommended process improvements.
• Communicated with members/clients, project team and sales team to ensure all projects were well executed.
• Monitored current and proposed sales and delivery efforts to prepare monthly and quarterly project and financial forecasts.
• Reviewed project execution for quality and timeliness.

Greater St. Louis Area

• Wrote and submitted press releases to local media.
• Designed and created marketing materials for stlouisbestjobs.com, AAIM Presidents’ Council, AAIM Leadership Council and AAIM Roundtables.
• Wrote weekly e-newsletter, e-Connections. Proofed and edited bi-monthly newsletter.
• Assisted in administering upgrade of look, navigation and functionality of websites: www.aaimstl.org and www.presidentscouncil.biz.
• Coordinated the 16 monthly Roundtables, including scheduling, planning, feedback and billing.

Master Of Science, Marketing

Ba, Communications

Activities and Societies: Member of the RHO CHI Communication Honor Society and Tau Sigma Honor Society