Todd Goodwin Email and Phone Number
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Accomplished direct marketing operations and information management executive with 20+ years driving billion-dollar annual revenue growth by implementing innovative marketing strategies that positively influence customer behavior. Leverage technical acumen to identify target audiences for highly refined marketing campaigns. Build and empower global teams to collaborate with stakeholders and decision makers organization-wide.HIGHLIGHTS OF EXPERTISE• Marketing & Communication Operations• Strategy Development & Tactical Execution• International Team Leadership & Coaching• Information Management Thought Leadership• Regulatory & Industry Privacy Policies • Multi-channel Database Marketing• Robust YOY Revenue & Profit Growth• Compliance Controls & Risk Management• Quality & Time-to-Market Improvements• Process Standardization & Automation
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Senior Manager Crm OperationsSamsung Electronics America Oct 2021 - PresentRidgefield Park, Nj, Us
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Project Manager Campaign Management - Client: SamsungIntelliswift Software, Inc. Jun 2020 - Oct 2021Newark, Ca, Us -
Principal And OwnerSapient Business Consulting, Llc Apr 2018 - Jun 2020
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Senior Solutions ArchitectKelly Services- Novo Nordisk 2019 - 2019Troy, Michigan, Us -
Head Of Marketing Operations And AutomationEmbrace Home Loans 2017 - 2018Middletown, Rhode Island, UsLead the development, implementation and adoption of the marketing automation technology. Design campaign workflows in Adobe Campaign -
Principal And OwnerSapient Business Consulting, Llc 2016 - 2017Provide marketing and compliance consulting services to small and midsize businesses.
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Vice President - Global Information ManagementAmerican Express 2010 - 2016New York, Ny, UsAMERICAN EXPRESS COMPANY, New York, NYVICE PRESIDENT, GLOBAL INFORMATION MANAGEMENT (5/2010–Present)Led team of 25+ (10 in NYC, 15+ in Gurgaon, India) to guide marketing strategies, from conceptualization through execution, targeting consumer and commercial customers in the US and international markets. Provide thought leadership on the use of data and platform assets across marketing, risk management, data governance, privacy, and analysis areas. Oversee organization’s Process Risk Self-Assessment (PRSA) with an emphasis on proactive risk identification and mitigation.• Collaborate with internal and external partners to deliver targeted marketing lists that drive revenue growth.• Translate marketing strategies into live campaigns that touched millions of customers and prospects.• Delivered complex customer relationship marketing strategies featuring trigger-based offer communication curriculum across multiple channels (Email, Site, Direct Mail, Phone)• Assess new marketing technology to challenge existing process. Piloted creation and delivery of inaugural marketing offer using Big Data Platform. • Enhanced self-serve marketing scenario planner tool using Agile project management process.• Generated $1.2B in annual revenue through successful delivery of 20K marketing lists with 98% on-time delivery, 4-day cycle time and 99.9% accuracy.• Built workflow tool and process resulting in increased automation, 25% improvement in time to market, 23% reduction in cost. • Drove world-class customer experience by advising marketing review boards on content, data strategy, privacy policies, and marketing platforms.• Saved four weeks and $250MM in sunk costs by solving a data anomaly. -
Director - Information ManagementAmerican Express Mar 2001 - May 2010New York, Ny, UsDeveloped strategies to ensure flawless list execution and groundbreaking marketing tactics to communicate value-added offers, increase card usage and spending, secure new service enrollments, and encourage reward redemption. Mentored and coached team through immediate feedback and periodic performance reviews. Facilitated cooperation with cross-functional stakeholders and colleagues.•Served as Privacy Policy Champion and maintained 100% compliance with all regulatory and business-driven opt-out and privacy policy requirements.•Modernized marketing list generation process and decreased time-to-market by 50% by replacing legacy mainframe system with Affinium relational database and introducing model scoring capability.•Implemented standardized process templates across the organization to provide consistent results, increased efficiency, and better process controls.•Created workflow tool to automate generation of privacy, regulatory, and business exclusions based on user inputs.• Led a global team of 15 Database Marketing professionals.• Collaborate with marketing teams to leverage information and capabilities to advance the effectiveness of direct marketing activities.• Create a high performing, engaged team through effective coaching & feedback, professional development, career management and creating a clear focus on value added initiatives.
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Database Marketing ServicesAmerican Express 1992 - 2001New York, Ny, Us• Enhance profitability and market share by delivering exceptional value to newly acquired customers at point of approval and welcome.• Used proprietary database and programming code such as JCL, SYNCSORT and SAS to prepare targeted lists of new customers for loyalty marketing efforts including spend stimulation and anti attrition initiatives.• Managed prospect channel marketing process to acquire new customers in a variety of marketing channels, including online, direct mail, tabling and “take one”.• Developed responder-tracking analysis to mange appropriate commissions payments to tabling vendors and internet affiliates.
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Customer ServiceAmerican Express 1986 - 1992New York, Ny, Us• Track performance of service center staff at all customer touch points including telephone service, customer correspondence and remittance processing. • Perform various performance-engineering tasks designed to increase service levels of Service Representatives. • Trained new employees on FCBA guidelines and quality standards
Todd Goodwin Skills
Todd Goodwin Education Details
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Fordham Gabelli School Of BusinessStrategic Marketing Communications -
University At AlbanyBusiness Administration - Management Information Systems
Frequently Asked Questions about Todd Goodwin
What company does Todd Goodwin work for?
Todd Goodwin works for Samsung Electronics America
What is Todd Goodwin's role at the current company?
Todd Goodwin's current role is Project Manager Campaign Management.
What is Todd Goodwin's email address?
Todd Goodwin's email address is to****@****exp.com
What is Todd Goodwin's direct phone number?
Todd Goodwin's direct phone number is +140184*****
What schools did Todd Goodwin attend?
Todd Goodwin attended Fordham Gabelli School Of Business, University At Albany.
What are some of Todd Goodwin's interests?
Todd Goodwin has interest in Database Marketing, Recruiters, Public Speaking, Hiring Managers, People Leadership, Children, Education, Mentoring, Digital Marketing, Science And Technology.
What skills is Todd Goodwin known for?
Todd Goodwin has skills like Database Marketing, Direct Marketing, Credit Cards, Team Building, Analytics, Management, Segmentation, Leadership, Financial Services, Risk Management, Crm, Marketing.
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