As a passionate and versatile creative professional, I specialize in videography, photography, and editing services tailored to elevate your brand's visual storytelling. With extensive experience in small business advertising, real estate marketing, vacation rental showcases, and aerial videography/photography, I bring a unique blend of technical skill and artistic vision to every project.Website: ElevateVideography.com

Sr. Director of Marketing Insights (Head of Consumer Insights)- Created and stood up the Consumer Insights function and the Competitive Intelligence function at Frontier, including primary market research, brand health tracking, and competitor offer tracking. Led research for a new segmentation model, product line optimization, offer optimization, path-to-purchase, attitude & usage, price elasticity, advertising testing and tracking, etc.Director of Marketing Strategy- Directed all aspects of acquisition marketing, including value proposition development, targeting, marketing communication, and success modeling, to achieve share growth and deliver sales goals.- Developed and launched the premium Vantage brand. Led all activities to create a new, premium brand of products across multiple markets in the Frontier footprint, achieving strong sales results.Director of Marketing for New Businesses and New Product Launch- Led the development and management of marketing and sales for Frontier Mobile, our partnership with AT&T Mobility. Developed the business model and go-to-market strategy. Responsibilities included P&L management, sales strategies, advertising, and retail merchandising & communication.Director of Marketing for the Northeast Region – Acquisition and Retention- Generated strong share growth, reversing a downward trend, by targeting new customer segments, creating motivating advertising campaigns, and developing effective selling strategies.- Led the development and execution of customer loyalty and retention initiatives resulting in record low customer churn rates.

Managed the PureVision and SofLens spherical contact lens portfolios - establishing brand positioning, managing advertising and promotions activities, creating sales support programs, and leading product launches based on market trends/consumer needs. Successfully grew PureVision consumption by over 50%, earning both the CEO Path and Winning as a Team Awards.

Generated strong growth for the largest Fisher-Price product portfolio, encompassing the Power Wheels, Ride-ons, ESPN and Grow-to-Pro Sports lines. Maintained/created the #1 brand in each category. Led the Global Marketing Team, setting strategic direction for the business. Directed all aspects of the marketing mix.

Led marketing activities for Trident Gum, Halls Cough Drop, Celestial Seasonings Throat Drop businesses, including new product launches, advertising, pricing, promotions, and positioning. Led the highly successful launch of the Halls Defense product line.