Sr. Director Of Marketing Insights
Dallas, Texas, Us
Sr. Director of Marketing Insights (Head of Consumer Insights)- Created and stood up the Consumer Insights function and the Competitive Intelligence function at Frontier, including primary market research, brand health tracking, and competitor offer tracking. Led research for a new segmentation model, product line optimization, offer optimization, path-to-purchase, attitude & usage, price elasticity, advertising testing and tracking, etc.Director of Marketing Strategy- Directed all aspects of acquisition marketing, including value proposition development, targeting, marketing communication, and success modeling, to achieve share growth and deliver sales goals.- Developed and launched the premium Vantage brand. Led all activities to create a new, premium brand of products across multiple markets in the Frontier footprint, achieving strong sales results.Director of Marketing for New Businesses and New Product Launch- Led the development and management of marketing and sales for Frontier Mobile, our partnership with AT&T Mobility. Developed the business model and go-to-market strategy. Responsibilities included P&L management, sales strategies, advertising, and retail merchandising & communication.Director of Marketing for the Northeast Region – Acquisition and Retention- Generated strong share growth, reversing a downward trend, by targeting new customer segments, creating motivating advertising campaigns, and developing effective selling strategies.- Led the development and execution of customer loyalty and retention initiatives resulting in record low customer churn rates.
