Tim Wilson Email and Phone Number
Tim Wilson's Location
Dublin, Ohio, United States, United States
Tim Wilson's Contact Details
Tim Wilson work email
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- Valid
Tim Wilson personal email
n/a
Tim Wilson phone numbers
About Tim Wilson
I am:– A digital marketing and analytics professional with proven client-side and agency-side experience. – An effective communicator, relationship builder, and driver of organizational change– The co-founder, coordinator, and emcee of Web Analytics Wednesdays in Columbus that draw 50-80 attendees monthly– The co-creator of dartistics.com—a free site dedicated to helping digital analysts learn to put R and statistics to work with their data– The co-founder and co-host of the Analytics Power Hour podcast: the digital analytics industry's top-rated explicit podcast :-)– A writer who writes on a range of analytics subjects– A speaker at a range of industry conferences and events, including Marketing Analytics Summit, Superweek, DAA OneConference, MeasureCamp, and various regional and industry-specific conferencesI am passionate about data and analytics—assisting marketers in determining the most useful questions to ask of the data, as well as digging into the data to provide meaningful answers. Specialties: Digital analytics, R, performance measurement, digital marketing, data visualization and data storytelling, statistical thinking
Tim Wilson's Current Company Details
Tim Wilson Work Experience Details
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Co-Founder And Head Of SolutionsFacts & Feelings Mar 2024 - PresentAn intelligent business consultancy obsessed with less…and better. We help businesses with the elegantly simple — but brutally hard — work of transforming people with data & software into teams with focus & insight.
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Co-Creator And Co-HostAnalytics Power Hour Jan 2015 - PresentAtlanta, Ga, UsThe longest running and most popular explicit-flagged analytics podcast in the universe, the Analytics Power Hour is a bi-weekly show where real analysts discuss the analytics issues of the day in a relaxed format, with the occasional crisp insight and a regular dash of witty and wise guests.More at: http://analyticshour.io -
Senior Director Of AnalyticsSearch Discovery Jan 2018 - Jan 2023Atlanta, Ga, UsWorking with enterprise clients in healthcare, pharma, retail, CPG, and financial services to evolve their people, processes, and technologies to realize value from their marketing, sales, and customer data.Engagements and projects included:* Overhauling the analytics processes for the marketing team for an $18 billion healthcare system: developing tools, training, and standards for campaign planning, monitoring, and optimization throughout the entire lifecycle of campaigns* Guiding the development of a hypothesis-first process for using analytics within HCP marketing initiatives for one of the ten largest pharmaceutical companies in the U.S.* Developing and delivering customized internal and client training on a range of topics, including: data-informed decision making, data visualization and data storytelling, and multi-touch attribution* Developing an R script that pulls, organizes, and assesses sample data for all variables in an Adobe Analytics implementation and generates an interactive deliverable that visualizes the results, as well as a spreadsheet containing the detailed results* Developing a repeatable approach for comparing multiple permutations of heuristic and algorithmic multi-touch marketing attribution models to help clients (a sports retailer, a shipping/logistics company, and a financial services company) assess the impact of changing to a different model from their current one* Supporting the development and documentation of an R package (adobeanalyticsr) for programmatically extracting and working with Adobe Analytics data using the v2 version of the Adobe Analytics API* Contributing to numerous successful RFP responses and client pitches* Leading or co-leading internal analytics solution development and employee development initiatives -
Senior PartnerAnalytics Demystified Jul 2015 - Dec 2017Camas, Wa, Us* Consult with a range of Fortune 500 clients to improve their digital analytics processes and practices* Deliver digital analytics reporting and analyses for a range of clients and projects -
PartnerAnalytics Demystified Jul 2013 - Jul 2015Camas, Wa, Us* Consult with a range of Fortune 500 clients to improve their digital analytics processes and practices* Deliver digital analytics reporting and analyses for a range of clients and projects
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Vice President Of Measurement & AnalyticsClearhead Sep 2012 - Jul 2013* Work with clients to establish and manage their digital analytics and optimization programs* Implement processes and tools that enable clients to make "being data driven" a reality through a process of: – Alignment on goals and KPIs – On-going discovery and prioritization of hypotheses across the organization – Testing of those hypotheses through both of A/B testing and historical data analysis – Clear, concise, and actionable presentation of results – Sustainment of the program to drive on-going organizational learning* Speak at industry events on the topics of digital analytics and optimization
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Director, Measurement And AnalyticsResource Interactive Aug 2009 - Sep 2012Columbus, Oh, Us* Lead the measurement and analytics discipline for a 300+ employee full service digital agency, including the development, maintenance, and evolution of processes and standards for measuring and optimizing campaigns and initiatives across a range of digital, social media, and mobile channels* Work directly with Fortune 500 consumer brands including Purina, Proctor & Gamble, Hewlett Packard, Victoria’s Secret, Intel, Ace Hardware, and others to measure, analyze, and optimize the performance of digital marketing initiatives* Drove organizational change to evolve the agency to consistently incorporate measurement and optimization into client engagements through a combination of company-wide evangelization, formal classroom training for employees, and individual mentoring and consultation* Present at digital analytics industry conferences, including eMetrics and #ACCELERATE -
Senior Consultant, Marketing Information ManagementNationwide Insurance Nov 2008 - Aug 2009Us* Business lead for address management processes, specifically focussed on customer mailing address data management* Drive process improvements regarding CASS and NCOA management to maintain postal discounts for company mailings -
Vice President, AnalyticsBulldog Solutions Jan 2008 - Nov 2008Austin, Texas, Us* Develop and and implement internal lead marketing optimization processes* Manage the professional services organization* Manage the development and implementation of corporate data strategy* Herd cats -
Director Of Business Process AnalyticsBulldog Solutions Apr 2007 - Jan 2008Austin, Texas, Us* Develop and implement internal business processes for Marketing and Sales.* Facilitate the establishment of corporate KPIs* Automate the reporting of corporate KPIs* Develop the process and role for client facing professional services offerings* Herd cats
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Business Intelligence ManagerNational Instruments Oct 2005 - Apr 2007Austin , Texas, Us* Manage a 20-person group responsible for delivering actionable information to Sales, Marketing, and key executives. * Initiated a project to use existing tools and resources to integrate web traffic data with backend Oracle CRM and ERP data to enable more effective customer analysis and improved personalization of CRM activities* Overhauled the prioritization process for enterprise data warehouse projects to maximize the business value delivered in each quarterly release* Improved the effectiveness of analyses and reports produced by the department by creating and overseeing a data visualization standards team * Support various data integrity initiatives, including successfully evangelizing the need for a customer data integration (CDI) hub that will improve accessibility to and use of customer data -
Reporting ManagerNational Instruments Mar 2004 - Oct 2005Austin , Texas, Us* Developed and implemented a process for assisting departments in the identification of actionable key performance indicators (KPIs)* Managed the selection and implementation of WebTrends to replace the company's existing web analytics tool* Initiated and drove a cross-functional team to transform the company's current monolithic, volatile data warehouse to a more flexible and effective hub-and-spoke architecture
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Web Content Group ManagerNational Instruments Nov 2002 - Mar 2004Austin , Texas, Us* Managed a 7-person team responsible for all marketing content on the company's web site* Mentored team members on best practices for managing web projects, simultaneously increasing the quantity and the quality of the team's output* Developed and implemented a process for prioritizing, implementing, and measuring the success of web content projects effectively
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Project ManagerNational Instruments Feb 2001 - Nov 2002Austin , Texas, Us* Developed and implemented strategy for an area of the corporate web site with over 4,000 pages of technical content related to measurement and automation technology* Managed the implementation of projects that augment the corporate web site, including developing and documenting requirements and specifications, writing and conducting test plans, training users, and promoting the projects to internal and external users* As the business owner of the Web analytics tool for the corporate web site, developed custom reports and provided training for end-users and managed system upgrades* Developed Request for Proposal (RFP) and managed the vendor evaluation for a web content management system to replace internally developed legacy systems
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Intranet WebmasterNational Instruments Jun 2000 - Feb 2001Austin , Texas, Us
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Technical WriterNational Instruments Dec 1998 - Jun 2000Austin , Texas, Us
Tim Wilson Education Details
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Massachusetts Institute Of TechnologyArchitecture -
The University Of Texas At AustinBusiness
Frequently Asked Questions about Tim Wilson
What company does Tim Wilson work for?
Tim Wilson works for Facts & Feelings
What is Tim Wilson's role at the current company?
Tim Wilson's current role is Experienced Analytics Leader, Thinker, and Doer.
What is Tim Wilson's email address?
Tim Wilson's email address is ti****@****ata.com
What is Tim Wilson's direct phone number?
Tim Wilson's direct phone number is +150328*****
What schools did Tim Wilson attend?
Tim Wilson attended Massachusetts Institute Of Technology, The University Of Texas At Austin.
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