H&A business

In-store Management

"Brand Product Planning and Marketing Specialist [Key Achievements]- Seatzone / Body:Gam Recliner Chair → Launched in August '21, Achieved 110% of Broadcasting Goal- Logostory / MARVEL Recliner Chair → Launched in December '21, Achieved 150% of Broadcasting Goal- Logostory / MARVEL Recliner Chair Renewal → January '23, Achieved 142% of Broadcasting Goal[Roles & Responsibilities]- Planned & developed consumer goods products through OEM partnerships.- Oversee design aspects of consumer goods products under the brand.- Managed entry and sales operations on home shopping channels.- Responsible for communication with partners and planning promotions.- Executed broadcasting production activities including QA, POSM, and other broadcast-related tasks.- Managed sales data and SKU inventory settings.

IP License Product Operation and Planning Expert[Key Achievements]- MARVEL Recliner Chair (Home Shopping Exclusive)- Disney gaming chair, photo frame table, storage boxes, and drawing desk featuring Mickey Mouse.- DC Comics gaming Chair + Achieved approximately $73,000+ in sales through product exports to Australia (CentreCom) and Hong Kong (YFT Group). + Successfully entered home shopping channels, generating around $735,000+ in sales.[Roles & Responsibilities]- Managed IP product operations and collaborated with stakeholders such as The Walt Disney Company Korea and Warner Bros.- Planned and developed products featuring popular IP characters like MARVEL, Disney Classic, and DC Comics through OEM partnerships.- Responsible for product and package design.- Executed collaborative marketing and promotions with partners like Disney Home and Live Commerce platforms.- Oversaw IP product sales and royalty management.

Brand Product Marketing & Promotion Specialist [Key Achievements]LotteON: Ranked 2nd for 'Office Chairs' keyword (April '21)→ 547% increase in sales compared to the previous quarter (Q2 '21 to Q3 '21)T-Mon: Ranked 8th for 'Office Chairs' keyword (March '21)[Roles & Responsibilities]- Managed online store operations and communicated with partner MDs.- Conducted analysis of online trends, keywords, and implemented SEO strategies.- Conducted SWOT analysis for brand products and devised marketing plans.- Organized monthly/seasonal sales events, executed promotions, and created promotional banners.- Analyzed living trends and revamped detailed web pages (web technical documents)