- Responsible for the Dairy Category, with the introduction of the Brand Aurolat in the market;- Responsible for the Fresh Sausages Category, with emphasis on Toscana Aurora, leader of the Category;- Development of new products, planning, launching and management of strategies;- Planning and control the lifecycle of the product: launch, revitalization and elimination;- Activation and identifying market opportunities and channels for the product categories;- Analysis of Nielsen for making decisions;- Development of strategic plans realistic annual budget of the actions of marketing;- Preparation of Profit & Loss Products;- Decisions of communication with the product market involving promotional and merchandising materials;- Setting goals for volume, price and contribution margin next to the salespeople;

- Planning portfolio of products in the line of yogurts, desserts, line light and cream cheese;- Development of advertising campaigns Line Leco Light;- Preparation and price mark-up;- Development of promotional campaigns and training for products demonstrators;- Reading Research Nielsen and competition analysis;- Control of the annual budget of the actions of Marketing;- Activation of marketing activities, focusing on product, promotion, price, brand and most importantly point of sale;- Strong relationship with advertising agencies and creation;- Ability in negotiation with clients;- Leadership of cross-functional teams and actions 360º;- Implementation and Training Manual Promoter;- Development of gifts and merchandising material;