Thais Castro Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brasil

Responsible for conceiving and executing user growth and engagement strategies for Globo's digital products on third-party platforms. Work collaboratively with content and business teams, creating influencer activations, tracking market trends, defining KPIs, planning actions from data and identifying business opportunities.

Rio De Janeiro Area, Brazil

Led a multidisciplinary team, composed of designers, videomakers, copywriters and social media analysts, focused on promoting TV shows and live broadcast coverage through the creation of engaging content for all digital platforms. Responsible for the strategic and creative development of cross-platform projects, as well as digital-first original content for all Multishow's social accounts.• Led the digital content team responsible for the second-screen coverage of Rock in Rio 2017, with… Show more Led a multidisciplinary team, composed of designers, videomakers, copywriters and social media analysts, focused on promoting TV shows and live broadcast coverage through the creation of engaging content for all digital platforms. Responsible for the strategic and creative development of cross-platform projects, as well as digital-first original content for all Multishow's social accounts.• Led the digital content team responsible for the second-screen coverage of Rock in Rio 2017, with 70-hour original live and on demand content on YouTube, Twitter, Facebook and Instagram, which resulted in over 50 million video views and 2 million hours watched on all social platforms.• Developed from scratch the content strategy of two new YouTube channels – Humor Multishow and Música Multishow - with original and repurposed content published daily, aiming to enhance Multishow’s online presence, promote TV shows, and create a new revenue stream. Both channels achieved over 2 million subscribers in the first year; over 7 million at present.• Managed the digital content team in charge of the backstage coverage of Premio Multishow 2016 and 2017, including exclusive digital-first content for Facebook, Twitter, Instagram and YouTube, generating an all-time audience record of the event on Television and digital platforms. Show less

Rio De Janeiro Area, Brazil

Founded a small video agency specialized in producing short-form videos for publishers and brands. Focused on the creation of editorial and branded content, from inception to post-production. Responsible for business development, client prospecting, and budget management. Point of contact with advertising agencies and publishers, in charge of the day-to-day client relationship, team leadership, and project management. • Led a 5-person production team and a freelance network, delivering… Show more Founded a small video agency specialized in producing short-form videos for publishers and brands. Focused on the creation of editorial and branded content, from inception to post-production. Responsible for business development, client prospecting, and budget management. Point of contact with advertising agencies and publishers, in charge of the day-to-day client relationship, team leadership, and project management. • Led a 5-person production team and a freelance network, delivering more than 50 full-service video projects.• Designed and produced videos for clients such as Globo.com, Veja Rio, Bolsa de Mulher (Vix), Petrobras, Fashion Week, Kimberly-Clark, Nivea, L’Oreal, Tresèmme, Rexona, Linea, among others. Show less

Rio De Janeiro Area, Brazil

Started as a journalism intern and rapidly undertook the responsibility to structure and lead a new in-house production unit (Bolsa TV), a pioneering initiative on online video content for women in Brazil. In charge of creative direction, video production operation and budget management. • Managed an 8-person video production team on creating strategic content, including daily editorial videos for 3 websites – Bolsa de Mulher, Te Contei, and Estrela Guia - as well as branded videos for… Show more Started as a journalism intern and rapidly undertook the responsibility to structure and lead a new in-house production unit (Bolsa TV), a pioneering initiative on online video content for women in Brazil. In charge of creative direction, video production operation and budget management. • Managed an 8-person video production team on creating strategic content, including daily editorial videos for 3 websites – Bolsa de Mulher, Te Contei, and Estrela Guia - as well as branded videos for clients such as Unilever, Sadia, P&G, Kimberly-Clark, Petrobras, Grupo Bimbo, among others.• Led the multiplatform content strategy (from the web to television, OOH and mobile), creating new revenue streams, and driving audience growth. Show less

Master'S Degree, Digital Media, High Distinction A+

Postgraduate, Audiovisual Production, Content Marketing

Ba, Communication / Journalism

Post-Graduation, Audiovisual