Thais Castro Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Responsible for conceiving and executing user growth and engagement strategies for Globo's digital products on third-party platforms. Work collaboratively with content and business teams, creating influencer activations, tracking market trends, defining KPIs, planning actions from data and identifying business opportunities.

Rio De Janeiro Area, Brazil

• Led a multidisciplinary team, composed of designers, videomakers, copywriters and social media analysts, focused on promoting TV shows and live broadcast coverage through the creation of engaging content for all.
• Led the digital content team responsible for the second-screen coverage of Rock in Rio 2017, with… Show more Led a multidisciplinary team, composed of designers, videomakers, copywriters and social media analysts.
• Led the digital content team responsible for the second-screen coverage of Rock in Rio 2017, with 70-hour original live and on demand content on YouTube, Twitter, Facebook and Instagram, which resulted in over 50.
• Developed from scratch the content strategy of two new YouTube channels – Humor Multishow and Música Multishow - with original and repurposed content published daily, aiming to enhance Multishow’s online presence.
• Managed the digital content team in charge of the backstage coverage of Premio Multishow 2016 and 2017, including exclusive digital-first content for Facebook, Twitter, Instagram and YouTube, generating an all-time.

Rio De Janeiro Area, Brazil

• Founded a small video agency specialized in producing short-form videos for publishers and brands. Focused on the creation of editorial and branded content, from inception to post-production. Responsible for business.
• Led a 5-person production team and a freelance network, delivering… Show more Founded a small video agency specialized in producing short-form videos for publishers and brands. Focused on the creation of editorial and.
• Led a 5-person production team and a freelance network, delivering more than 50 full-service video projects.
• Designed and produced videos for clients such as Globo.com, Veja Rio, Bolsa de Mulher (Vix), Petrobras, Fashion Week, Kimberly-Clark, Nivea, L’Oreal, Tresèmme, Rexona, Linea, among others. Show less

Rio De Janeiro Area, Brazil

• Started as a journalism intern and rapidly undertook the responsibility to structure and lead a new in-house production unit (Bolsa TV), a pioneering initiative on online video content for women in Brazil. In charge of.
• Managed an 8-person video production team on creating strategic content, including daily editorial videos for 3 websites – Bolsa de Mulher, Te Contei, and Estrela Guia - as well as branded videos for… Show more Started.
• Managed an 8-person video production team on creating strategic content, including daily editorial videos for 3 websites – Bolsa de Mulher, Te Contei, and Estrela Guia - as well as branded videos for clients such as.
• Led the multiplatform content strategy (from the web to television, OOH and mobile), creating new revenue streams, and driving audience growth. Show less

Master'S Degree, Digital Media, High Distinction A+

Postgraduate, Audiovisual Production, Content Marketing

Ba, Communication / Journalism

Post-Graduation, Audiovisual