Responsible for creating, implementing and measuring the success of:a comprehensive marketing, communications and public relations program thatwill enhance the Organization’s image and position within the marketplace andthe general public, and facilitate internal and external communications; and,all Organization marketing, communications and public relations activities andmaterials including publications, media relations, client acquisition and so forth.Ensure articulation of Organization’s desired image and position, assure consistentcommunication of image and position throughout the Organization, and assurecommunication of image and position to all constituencies, both internal and external.Responsible for editorial direction, design, production and distribution of all Organizationpublications.Coordinate media interest in the Organization and ensure regular contact with targetmedia and appropriate response to media requests.Act as the Organization’s representative with the media.Coordinate the appearance of all Organization print and electronic materials such asletterhead, use of logo, brochures, etc.2Develop, coordinate and oversee programs, technical assistance and resource materials toassist chapters in the marketing, communications and positioning of their activities.Provide counsel to chapters on marketing, communications and public relations.Ensure that the Organization regularly conducts relevant market research and coordinateand oversee this activity. Monitor trends.Leads projects as assigned, such as cause-related marketing and special events