Dual-audience marketing lead for Brand and Advertising Efforts"The World Can Work Better" global advertising campaign- Brand Management for Global TV, Video, Audio and OOH- Managing campaign brand marketing strategy, concepting and production for FY24 launchPaid Social Lead for North America- Multi-channel brand social media advertising- Leading effort to develop refined audience segmentation-focused paid social campaignsEmployer-audience Brand Marketing- Brand Integrations with Premium media partners- Building a pilot of multi-function campaign launches for a full-funnel planning cycle. Meaningfully connecting Brand—> Product Marketing —> Content Strategy —> Growth —> LifecycleGerman brand campaign launch- Led the development and launch for Indeed’s brand advertising campaign in Germany “Indeed, Not Excuses”- Critical campaign for business needs- Multi-channel concepting and production, including TV, digital, OOH and sports sponsorships- Served as solo client lead for production in Berlin, working to manage agency of record and production teams closelyGrowth Marketing- Continued oversight for creative strategy and production for “I Need Indeed” global employer growth advertising campaign- Key contributor to cross-team collaboration connecting full funnel marketing planningGlobal Operations- Global lead for Brand Management team budget planning- Multiple global campaigns in multiple languages- Key contributor to development of global process best practices, RACIs and optimizationResearch- Key contributor to global audience research used for generating insights for brand business and creative strategy- Qualitative and quantitative- Creative research- Visual and audioPerformance Analysis and Optimization- Accountable for brand campaign metrics and reporting using a variety of resources like brand trackers, performance dashboards and competitive intelligencePeople Management- Managing a team of three brand managers

Manage brand strategy and creative for Indeed, the world's #1 job site.

Developed Virginia Tourism's Brand Vision, a long term strategy to make sure Virginia is for Lovers remains relevant to its most important consumers forever.Lead brand strategy, creative, paid media, promotions, co-op programs and publications for Virginia Tourism.Manage agency relationships for creative and media agency of record.Directly oversee all campaign production, including "You'll Love This," launched in March 2017.

Managing advertising initiatives for the Virginia Tourism Corporation and the "Virginia is for Lovers" brand.

Managed the relaunch of the D.C. Lottery website. Worked with multiple destination marketing clients. Managed agencies search and social media strategy for clients across a wide variety of categories.

Managed multiple accounts across a variety of industries including travel, professional sports and state government communications.

Covered Division- college athletics, Division-II college athletics, high school athletics, developed feature length stories and assisted with copy-editing of the Sports page.