Senior Manager -- Global Brand Integrated Marketing
CurrentDual-audience marketing lead for Brand and Advertising Efforts"The World Can Work Better" global advertising campaign- Brand Management for Global TV, Video, Audio and OOH- Managing campaign brand marketing strategy, concepting and production for FY24 launchPaid Social Lead for North America- Multi-channel brand social media advertising- Leading effort to develop refined audience segmentation-focused paid social campaignsEmployer-audience Brand Marketing- Brand Integrations with Premium media partners- Building a pilot of multi-function campaign launches for a full-funnel planning cycle. Meaningfully connecting Brand—> Product Marketing —> Content Strategy —> Growth —> LifecycleGerman brand campaign launch- Led the development and launch for Indeed’s brand advertising campaign in Germany “Indeed, Not Excuses”- Critical campaign for business needs- Multi-channel concepting and production, including TV, digital, OOH and sports sponsorships- Served as solo client lead for production in Berlin, working to manage agency of record and production teams closelyGrowth Marketing- Continued oversight for creative strategy and production for “I Need Indeed” global employer growth advertising campaign- Key contributor to cross-team collaboration connecting full funnel marketing planningGlobal Operations- Global lead for Brand Management team budget planning- Multiple global campaigns in multiple languages- Key contributor to development of global process best practices, RACIs and optimizationResearch- Key contributor to global audience research used for generating insights for brand business and creative strategy- Qualitative and quantitative- Creative research- Visual and audioPerformance Analysis and Optimization- Accountable for brand campaign metrics and reporting using a variety of resources like brand trackers, performance dashboards and competitive intelligencePeople Management- Managing a team of three brand managers
