Thad Baker Email & Phone Number

• Developed product strategy aligned with user needs to build an all-new application for a large insurance agency and their sales agents. This product serves as the central portal for the 3,500 person sales team and.
• Leading a multi-application consolidation and modernization project consisting of over 600 data-driven screens and features. Some items include back-office commission distribution and bonus allocation, sales reporting.
• Successfully managing ad hoc client feature requests and ensuring on-time and on-budget delivery of all requirements.
• Deploying comprehensive product analytics collection through Azure Application Insights and Microsoft Clarity, providing valuable insights into user behavior and product performance.
• Utilizing Azure DevOps with Agile Product Management best practices to manage product roadmaps and backlogs, track progress and manage dependencies, and collaborate with senior stakeholders to gather feedback and make.
• Designing and developing user interfaces using company standards and best practices. Creating wireframes and mockups using a variety of tools including Balsamiq and Figma.

• Consulted GSA Digital Analytics Program leadership as account manager for 3 years, leading development and best practices for product updates and pilots.
• Collaborated with executive stakeholders to navigate through GSA Schedule 70 process at end of extension years for GSA Digital Analytics Program, U.S. Environmental Protection Agency, and U.S. Patent and Trademark.
• Established trusted relationships with over 15 client accounts with roles and responsibilities including: consulting and strategic direction of complex digital landscapes, analytics solution design, project management.
• Managed and maintained clients through E-Nor acquisition including Northrop Grumman, GSA Digital Analytics Program, U.S. Environmental Protection Agency, U.S. Patent and Trademark Office, Wacom, Spirit Airlines, APMEX.
• Renewed and Expanded consulting agreements to over $5 million in additional revenue by identifying new opportunities to provide value to clients.
• Provided project leadership by identifying client and user needs, created actionable roadmaps and solutions in data collection and product integration.

• Immediately began consulting and leading strategic direction for our newest client, Northrop Grumman. I more than doubled the account revenue through identifying new modernization opportunities which led to additional.
• Translated high-level goals from senior stakeholders into clear technical requirements used for custom digital analytics implementation instructions. Led teams of analytics engineers, data engineers, data scientists.
• Collaborated with cross-functional client departments including: marketing teams, development teams, business intelligence, IT, InfoSec, legal, with a wide range of roles including C-Level executives.
• Consulted and led client discussion around analytics, digital marketing and media, machine-learning, tag management, CRM integration, Google Marketing Platform, Google Cloud Platform, data visualization tools, and.
• Maintained many individual industry certifications used by E-Nor to achieve prestige in the industry and as qualifications for our Google Premier Partner and reseller status.
• Upon learning of the pending acquisition by Cardinal Path, I remained a positive team asset and helped create strategies for an effective merger with Cardinal Path. This also included leveraging established rapport to.

As the world’s first and largest reseller of Google Analytics 360 (formerly Google Analytics Premium), Cardinal Path has a well-proven track record in helping organizations gain marketing lift through strategic application of enterprise analytics. We help the world’s leading brands use Google Analytics 360’s market-leading analytics platform to analyze.

• Web Project Manager
• Responsible and accountable for the management of multiple web related projects directed toward strategic business and other organizational objectives
• Ensure team members understand all aspects of their respective responsibilities while demonstrating a thorough understanding of project goals and organizational structure
• Maintain continuous web updates by managing multiple business unit priorities while meeting deadlines Digital Delivery Analyst
• Develop and manage all analysis related to web properties using Google Analytics and Google Tag Manager- including ensuring data integrity of new and existing tracking, owning the maintenance and administrative.
• Analyze website data on traffic patterns, navigation behavior, and product selection while identifying successes, trends, and potential problem areas

Oklahoma City, Oklahoma Area

• Develop and manage entire analytics reporting and data measurement process
• Organize, plan and administer all current and new digital analytics tools such as Google Analytics, Google Tag Manager, Adwords, and DoubleClick.
• Initiate optimization and A/B testing programs to improve digital acquisition, engagement, and revenue
• Provide data insight and measurement for marketing initiatives including SEM, SEO, email marketing, social media and other paid media
• Manage Ecommerce campaigns including planning, implementation, testing, and analysis
• Work daily in cross-functional teams to outline and execute online marketing and advertising campaigns

Oklahoma City, Oklahoma Area

• Plan, execute, and review inbound marketing campaigns for clients that successfully contribute to their overall marketing goals.
• Use SEO, social networks, keyword research, and growth hacking to increase website traffic and revenue.
• Meet with clients to analyze marketing goals, develop inbound marketing strategies, and review successes and challenges.
• Knowledgeable in a wide range of inbound marketing techniques including content marketing, email and social media outreach, blogging, copy writing, and public relations.