Thais M. Email & Phone Number

State Of São Paulo, Brazil

Brazil

Led the team in identifying opportunities to gain efficiency in procurement, portfolio, people and management and digital channels (B2B and D2C) with the implementation of improvements• Digital channels (D2C and e-B2B): identification of potential formats for outsourcing the D2C operation and creation and execution of the e-B2B spin off plan• Procurement (logistics, promotional materials and digital): identification of an opportunity of R$ 2M in cost reduction with a review of the prescription promotional logistics operation; review of purchasing planning and promotional inventory management with a reduction of R$ 1.5M in costs and a 15% cost reduction with the distribution of software licenses• People and Management: review and implementation of a new structure for the areas of Customer Training and Trade Materials with gains in operational synergies and review of team responsibilities for cross-BU operations• Portfolio: review of the product portfolio with potential to optimize results of R$40M

Brazil

Advised clients on Growth Strategy, Commercial Excellence and Change Management in Brazil, Peru and Guatemala for growth and recovery companies in diverse markets. Also supported in the selection process, commercial proposals and conducted market studies about trends for healthcare and the relevance of wellness in the organizational context• Developed the strategic portfolio expansion plan for the institutional channel with potential to increase revenues in 500% (+R$ 1B) for a pharmaceutical Brazilian company• Impacted +85,000 employees leading change management initiatives in an agile transformation in a main Brazilian bank with a manager and 6 coordinators and structured the Agile Academy (training program) leading a team of 3 agile experts• Developed a change management strategy to implement the new long term incentives plan for senior leadership, working with senior leaders (VPs, directors and executive managers)

Latin America - Brazil, Peru And Guatemala

• Elaborated the recovery and growth strategy and implementation plan approaching core optimization, entry into new adjacencies and footprint expansion interfacing with senior leaders (VPs, directors and senior managers) with potential to double the EBITDA in 3 years for a QSR chain (fast-food) • Structured and implemented the Transformation Office in a dairy industry under recovery during a commercial excellence transformation with potential EBITDA impact of R$ 100M, leading the TO agenda with directors and executive managers, and led go to market initiatives (B2B) with managers and coordinators • Identified opportunities to increase EBITDA in +90% (+R$ 25M) in a growth Logistics company in Latin America approaching pricing strategies, churn reduction, cross-selling and margin leakage, as well as structuring a new architecture for the commercial area • Implemented a segmented inside sales area in a steel company in Latin America during a commercial excellence transformation for small clients with +30% growth in sales, with a team of 2 leaders and 4 sellers

São Paulo, Brasil

Development and implementation of the marketing and sales plan for +150 SKUs (generics, branded generics, herbal medicines and OTC), focusing on portfolio management, pricing and commercial initiatives, with +10% annual sales growth, +R$ 500M in annual revenues and +25 SKUs launched. Led the packaging change for generics and branded generics applying design to value approach

Brazil

São Paulo, Brasil

Turnaround on mature products demand supporting sales and marketing teams on annual planning and growth initiatives implementation such as medical events organization (reaching +1k cardiologists at SOCESP and DHA Congress), training creation, market analysis, stakeholder mapping, development and control of promotional materials, sampling distribution plan and budgeting

Goiás, Brasil

Customer relationship management, planning and execution of digital marketing initiatives, such as social media management and media performance analysis for malls (Saga Malls with DF Plaza and Aparecida Shopping launch), real estate (EBM Desenvolvimento Imobiliário), politics (José Eliton vice-governor from Goiás) and education

Goiás, Brasil

Digital marketing strategies planning and execution with 30% budget optimization and growth in +500% in leads generation through digital channels, development of the Opus One magazine at Opus

Goiás, Brasil

Marketing

Bachelor'S Degree, Marketing, Communication, Advertising, 8,7

1st in the entry exam (ENEM), received a merit scholarship (Young Talent for Science), presented and published 3 articles.

Pós-Graduação Lato Sensu - Especialização, Business/Commerce, General, 9,0