Thad Goad is a Group Creative Director at Akqa. He possess expertise in user experience, interaction design, information architecture, user experience design, usability and 27 more skills. Colleagues describe him as "Thad is an immensely talented Creative Director that I had the pleasure of working with while at AKQA. He was one of the original members of the Atlanta office when we were just starting out. Thad is amazingly detail oriented and lent his creative eye to both the digital work and the physical space. (Ask him about the bespoke 12ft handmade table). Thad was lead CD on our work with Universal and had the complete confidence of the client. Under his direction we launched an award winning in-park digital experience that's still active today. I would have Thad as a creative partner on any of my future work." and "Thad and I worked together on a huge multi-channel design effort for desktop, mobile and tablet applications. During that time, Thad proved himself as a detail-oriented and thoughtful user experience designer. He is capable of balancing end-user needs with client goals. While Thad is very familiar with and utilizes user experience best practices, he has the ability to innovate by improving conventional patterns or through the creation of new ones. I recommend Thad for his approach and execution of user experience design, and would enjoy working with him in the future."