Thai Duy Pham Email & Phone Number

Hanoi, Hanoi, Vietnam

Spearheading a new product development project with the goal of successfully launching new, self-designed & manufactured apparel products:- Managing the development cycle for 10+ products for the US market.- Achieved a 50% reduction in time-to-market for new apparel products by applying agile methodology to streamline the development process and enhance supplier collaboration.- Conducting in-depth market research to acquire key customer insights, ideas, and concepts for each… Show more Spearheading a new product development project with the goal of successfully launching new, self-designed & manufactured apparel products:- Managing the development cycle for 10+ products for the US market.- Achieved a 50% reduction in time-to-market for new apparel products by applying agile methodology to streamline the development process and enhance supplier collaboration.- Conducting in-depth market research to acquire key customer insights, ideas, and concepts for each design, ensuring a customer-centric approach to product development.- Simultaneously developing and implementing content strategies for 4 products to ensure a successful product launch.- Working with an international team of 8 to ensure the delivery of design sketches, tech packs, and smooth collaboration with stakeholders. Show less

Hanoi, Hanoi, Vietnam

- Led a team of 20 content creators, producing unique pieces of content for an average 60 products per month.- Recruited, trained, and mentored new members, resulting in a 3x growth in team size from 01/2023 to 06/2023, with a retention rate of 85%.- Oversaw all A/B testing strategies from team members, resulting in a 12% increase in revenue compared to the same period of previous year.- Developed and optimized both internal and cross-team workflows.

Hanoi, Hanoi, Vietnam

- Managed a product portfolio of 30+ drop-shipping products, achieving a record-setting 20% product winning rate and $1.1 million in profit.- Achieved a 20% increase in conversion rate by developing high-converting content, including video ads, product images, and product copy.- Conducted extensive market research on the US market, identifying and analyzing trending drop-shipping products to advertise.- Implemented A/B testing strategies across multiple platforms, including… Show more - Managed a product portfolio of 30+ drop-shipping products, achieving a record-setting 20% product winning rate and $1.1 million in profit.- Achieved a 20% increase in conversion rate by developing high-converting content, including video ads, product images, and product copy.- Conducted extensive market research on the US market, identifying and analyzing trending drop-shipping products to advertise.- Implemented A/B testing strategies across multiple platforms, including Facebook, Instagram, TikTok & landing pages.- Coordinated with all departments to ensure accurate, timely product updates and optimize marketing cost. Show less

Hanoi, Thành Phố Hà Nội, Vietnam

- Boosted social media engagement by 30% within 4 months by launching 3 new Instagram accounts and developing a consistent content plan.- Oversaw PR and content campaigns for 4 major college events, coordinating with 15+ media outlets, including Harper's Bazaar Vietnam, VTV, and Otofun.- Maintained top 5 rankings on Google for 5+ targeted keywords in both Vietnamese and English by implementing a comprehensive SEO and content marketing strategy.- Collaborated with the Student Service… Show more - Boosted social media engagement by 30% within 4 months by launching 3 new Instagram accounts and developing a consistent content plan.- Oversaw PR and content campaigns for 4 major college events, coordinating with 15+ media outlets, including Harper's Bazaar Vietnam, VTV, and Otofun.- Maintained top 5 rankings on Google for 5+ targeted keywords in both Vietnamese and English by implementing a comprehensive SEO and content marketing strategy.- Collaborated with the Student Service Centre and students in different events to gain valuable insights and enhance LCDF's brand image as the top university for fashion studies in Northern Vietnam. Show less

Hanoi, Vietnam

- Directly worked and managed the brand image of 5+ luxury watch brands in Vietnam, including Tudor, SevenFriday, Franck Muller, and MB&F.- Managed cohesive brand image and developed engaging content across Facebook and Instagram, ensuring a 33% increase in organic reach and a 50% increase in engagement.- Produced 100+ marketing assets monthly, including daily social media posts, weekly website articles, and email campaigns.- For SevenFriday: collaborated with HQ and oversaw the… Show more - Directly worked and managed the brand image of 5+ luxury watch brands in Vietnam, including Tudor, SevenFriday, Franck Muller, and MB&F.- Managed cohesive brand image and developed engaging content across Facebook and Instagram, ensuring a 33% increase in organic reach and a 50% increase in engagement.- Produced 100+ marketing assets monthly, including daily social media posts, weekly website articles, and email campaigns.- For SevenFriday: collaborated with HQ and oversaw the launch of 2 marketing campaigns across both offline and online platforms, targeting different customer segments. Show less

Utrecht, Utrecht, Netherlands

- Generated monthly web store performance benchmark reports for the L'OR Espresso coffee brand, concentrating on its DTC channel.- Monitored customer feedback and identified areas for improvement.- Proposed solutions to the Personalization Specialist to enhance the user experience and drive sales.- Supported the Ecommerce team with the development of customer personas and customer journeys.

Breda, North Brabant Province, Netherlands

- Developed engaging content for websites, social media channels, and bi-monthly newsletters.- Executed the 2018 #morethanfootball online campaign, achieving a social media reach of 18 million and 143,000 social media interactions.- Updated contact database and provided communication support to 50+ network members, ensuring effective communication channels.- Organized the 10th EFDN Conference in Paris in March 2018.

Bachelor’S Degree, Communication, General

Activities and Societies: International Buddy - HAN Intro Week 2016 HAN Vietnamese Student Society (HVSS) - Communication Studies.

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Photographer - International Education Exchanging Council - Exchange student from HAN University of Applied.

High School, Biology, General

Activities and Societies: Hanoi Amsterdam Phoenix Baseball Club (HAP), Co-founder - Life's So Drama Club (LSD), Hanoi Amsterdam Rock Club.