Thaisa Fernandes ✨Mba, Pmp, Pspo, Psm Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

Woodland Hills, California, US

Woodland Hills, California, US

Woodland Hills, California, US

• Strategic Growth team fosters innovation and manage risks to achieve revenue growth, market expansion, customer acquisition and retention, and product innovation.@ Feedonomics is the #1 Feed Solution for Multichannel.
• Lead and align project portfolios and program strategies with organizational goals and objectives.
• Allocate and manage resources to optimize program outcomes.
• Build and maintain strong relationships with internal and external stakeholders.
• Continuously improve processes and methodologies to enhance team efficiency and effectiveness.
• Provide guidance, and mentorship to cross-functional program teams for successful execution.

• Latinx in Power is a social impact project that aims to demystify tech through featuring interviews with successful Latin American and Caribbean leaders.@ Latinx in Power, discover the world of tech like never before.
• Collaborated with Microsoft as a strategic partner during their flagship event, Microsoft Build, where Thaisa conducted live podcast sessions featuring Latin American and Caribbean Microsoft executives.
• Latinx in Power became part of the HubSpot Podcast Network in Q3 2023 which is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
• Conducted interviews with individuals of all Latin America and Caribbean countries (and some territories), 38 countries

• #1 blog sharing Program Management & Product Management content receiving 1,000,000+ visitors per year since 2016.@ PM101 is a resource for anyone looking to improve their product and program management skills.
• In 2020, PM101 has begun accepting guest posts, which allows other experts in the field to share their insights and perspectives on product management. This feature has expanded the scope of the blog and has added more.
• The blog’s name, PM101, reflects its focus on both product and program management and other valuable topics for the community.
• PM101 can be a valuable resource for anyone looking to improve their product management skills or stay up to date with the latest trends in the industry, written by an expert and featuring diverse perspectives from.

San Francisco, CA, US

• Twitter Official Partners is an ecosystem of innovative and specialized partners that meets the needs of diverse marketers. @ Twitter is a go-to social networking app and the source for what's happening in the world.
• Transformed a 25-member platform team, driving significant impact on Twitter's ad spend through the Ads API. Processed $2.5B in transactions and influenced 70% of total ad spend in 2022.
• Achieved an astounding 140% growth for the Twitter Marketing Partners program within a span of 2 years.
• Led a broad network of partners, including 60 Twitter Marketing Partners and over 3,000 developers, to achieve business objectives.
• Executed product launches and go-to-market strategies, launching 16 new Twitter Marketing Partners in 2022.

San Francisco, CA, US

• @ Twitter Alas is Twitter's resource group for employees of Latin America descent and also allies interested in learning more about Latin America. Alas means wings in Spanish. Twitter Alas continue to develop a.
• Successfully lead and manage the Professional Development events for the Alas business resource group, catering to the evolving needs of its members. Developed an innovative and engaging Alas Professional Development.
• Presented a compelling call-to-action during Q2 All Hands to increase Alas membership in Mentoring@ and Alas Referrals, which resulted in a significant increase in participation. Proactively identified the evolving.
• Led cross-functional collaboration with various teams, including Alas leads, Finance, HR, and IDEA team, to execute Alas strategy effectively. Developed a streamlined process for Tweeps to send Latinx referrals to RH.

San Francisco, CA, US

• The Ads API Developer ecosystem helps partners (advertisers, agencies, data providers, ad tech, and creative solutions) building tools and services to create innovative solutions using Twitter Ads API's. @ Twitter is a.
• Collaborated with Product Management, Engineering, Sales, Product Marketing for API product development including Twitter Carousels, Dynamic Product Ads, and Commerce in Alpha and Beta go to market.
• Implemented program operations to establish partner prioritization: Tier 1 ($1.7M), Tier 2 ($217M), and Tier 3 ($707M) accounted for $1.917B.
• Launched and redesigned a new web property, achieving 33M views since early 2022, with an impressive 120% increase from 2021.
• Drove program growth and scale through strategic initiatives, with Retail leading the US ad spend at 26% share in 2021, surpassing all other verticals.

Barcelona, Catalonia, ES

• As design evolves to areas like Product Design, design professionals often have to balance user goals with business goals. This course will focus on a few approaches to elevate design to the strategic level, helping to.
• Provided a transformative design training for 15 designers, equipping them with the skills to define the scope, evaluate success, validate market fit, and refine their product's value proposition.

New York, NY, US

• Create project plans and feature release plans and ensure on-time, on-budget delivery of milestones and deliverables. Effectively identify, communicate, and mitigate risks to ensure consistent project success.@ RAPP is.
• Reduced the frequency of meetings by 10% by leveraging team and roadmap metrics to drive a continuous improvement feedback cycle.
• Successfully executed product launches and go-to-market strategies for prominent companies. Lead Visa, Wells Fargo, and Autodesk tech projects.
• Developed comprehensive project feature release plans, ensuring timely delivery of milestones and deliverables.

San Francisco, California, US

• Project manage a team of 30+ including designers, copywriters, product marketing managers, and sales teams from different areas. Delivered 94 projects in a month, including billboards, social media campaigns, TV and.
• Boosted production speed by 620%, delivering 94 projects in 30 days, while coaching a 15+ member design team in Agile processes like Scrum and Kanban to drive innovation and continuous improvement.
• Implemented a Kanban board that was adopted by a team of over 30 people, streamlining operations and improving collaboration.

San Francisco, CA, US

• Led developers and UX designers in delivering a functional MVP. Gathered requirements and resolved and prevented conflicts on the iterative Lean-Agile process using Kanban and Scrum. Created UX writing in English and.
• Effectively managed a diverse group of 10 UX designers, researchers, and software engineers.
• Designed and conducted comprehensive beta testing with over 500 participants to refine the app's focus and scope.
• Deployed interim versions of the app every 2 weeks through sprints.

New York, New York, US

• Responsible for Hewlett-Packard’s online store. Boosted the productivity of the design team by over 140% through optimized internal processes and reduced overtime hours. Cut routine data collection expenses by 50%.
• Increased productivity of design team over 140% by optimizing internal processes and dropping the team’s extra hours. Reduced costs for routine data collection tasks by 50% by creating templates and process flows.
• Developed 2013’s Black Friday campaign, resulting in the best conversion rate since the e-commerce foundation in 2000. Exceeded expectations, selling +25% of total annual revenues and achieved record toner sales.

New York, NY, US

• Coordinated project plans, timelines, and tasks along with the U.S. headquarters for MasterCard. Planned long-term MasterCard project. Planned the roadmap up to 2 years ahead to present to corporate clients. @ RAPP is.
• Reviewed, assessed, and assigned a comprehensive budget, calendar, status report, and SOW for projects.
• Planned the translation and localization of the content in three languages: English, Spanish, and Brazilian Portuguese, along with Latin America.

Dublin 2, IE

• Managed a team of 10 people including designers and developers. Managed accounts on diverse engagement programs including online advertising and marketing campaigns. Led planning through definition of scope and.
• Coordinated and managed for Motorola the launch of the first Brazilian consumer support service on Facebook—an app as a pioneering initiative in the technical support segment with a user base of 1.5K+ WAU.
• Led SEO and SEM campaigns for the largest distributor of Mercedes-Benz in Brazil and reached ROI 1000 (for every $1 the company spent, we returned $1000). We sold 6 trucks units per month (each truck costs around $250K.

This is how everything started!

Certification In Project Management

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Communications