Thaís T.

Thaís T. Email and Phone Number

Data Product Manager | Crédito Agronegócio @ Itaú BBA
State of São Paulo, Brazil
Thaís T.'s Location
São Paulo, São Paulo, Brazil, Brazil
About Thaís T.

Totally passionate about data, people and communication.Hello! I am a data professional with +5 professional experience and graduated in Journalism (PUC-SP). Currently, I work as Digital Analytics and Data Scientist in Big Data team at Editora Globo, part of Grupo Globo, which serves more than 20 brands. The ease in communicating and the pleasure of teaching gave me the opportunity to work as a volunteer SQL mentor in a brazillian comunity called Mulheres em Dados (Women in Data). I also have experience in Digital Marketing, high-performance media, SEO and content strategies for websites and financial products.I worked as journalist for over 8 years, and chose to make a career transition to the data world. Since then, I have taken several courses in the area, including Data Science training at Digital House, and I am constantly evolving.Also I have fluent English (Cambridge certification) and specialization in Digital Maketing and New Business Intelligence (FGV-SP).Technical skills: SQL, GCP/AWS, Python (Numpy, Matplotlib, Pandas, Scikit-learn, Statsmodel), PowerBI, Tableau; Google Looker Studio; Google Analytics, GTM, advanced Excel, working on agile models.Github: https://github.com/thaistelesr

Thaís T.'s Current Company Details
Itaú BBA

Itaú Bba

View
Data Product Manager | Crédito Agronegócio
State of São Paulo, Brazil
Website:
itaubba.com
Employees:
5277
Thaís T. Work Experience Details
  • Itaú Bba
    Data Product Manager | Crédito Agronegócio
    Itaú Bba
    State Of São Paulo, Brazil
    View
  • Itaú Bba
    Analytics Senior
    Itaú Bba Aug 2024 - Present
    View
  • Mulheres Em Dados
    Sql Mentor (Volunteer)
    Mulheres Em Dados Jan 2023 - Present
    As a volunteer trainer, participant in comprehensive SQL training workshops for women transitioning careers into the data field. Essential professional database querying skills that will enable them to pursue careers in data-related fields.
    View
  • Grupo Globo - Mídia E Conteúdo
    Analytics Engineer | Data Scientist
    Grupo Globo - Mídia E Conteúdo Sep 2022 - Aug 2024
    Responsible for offering support to different areas of the company in the evolution, dissemination and use of the data-driven culture.- Developed data modeling solutions with SQL to restructure the entire data area with the purpose of automating information for internal customers;- Carrying out studies and analyses, with SQL and Python, requested by senior leadership, metrics team and commercial area to identify patterns and insights based on data;- Migration of data from GAU to GA4: mapping of properties, assistance with tagging, validations to ensure standards and data quality in the new version of Google Analytics. Understanding and adapting queries in BigQuery;- Responsible for disseminating business rules (journalism/communication) within the Big Data team, offering training and support to partner areas in the use of data or building complex queries in SQL;- Direct work with the data engineering team to develop data architecture and ETLs;- Production, development and execution of dashboards in PowerBi, using DAX, or Looker Studio with the aim of offering autonomy to senior leadership, partner areas and journalists.
    View
  • Grupo Globo - Mídia E Conteúdo
    Senior Metrics Analyst
    Grupo Globo - Mídia E Conteúdo May 2021 - Sep 2022
    Working on the Metrics team at Editora Globo, serving brands focused on the financial sector.-Responsible for guiding decision-making by the company's senior leadership with data on Valor Econômico (a reference economics newspaper in Brazil) and the added brands Valor Investe and Pipeline;-Led and implemented process automation in dashboards (PowerBi and LookerStudio) in order to offer autonomy to newsroom directors and journalists in monitoring the audience of stories;-Performed several descriptive analyzes in SQL to understand the website's audience, subscription sales funnel, creation of reports for the presidency, among others;-Responsible for developing and training other people on the team with data manipulation in SQL, Looker Studio and Google Analytics;-Developed several presentations of results for the presidency and senior leadership in PowerPoint;-Produced various materials and gave on and offpage SEO training for digital strategy areas and brand journalists.
    View
  • Magnetis Investimentos
    Senior Data Analyst
    Magnetis Investimentos Jan 2021 - Apr 2021
    São Paulo
    - Direct action with the marketing and product areas;- Data analysis and dashboard production to assist stakeholders in decision making;- Query the database (Big Query) with SQL;- Construction of dashboards (Google Data Studio);- Surveys and suggestions for improvements in Web Analytics (Google Analytics and Google Tag Manager);- Customer journey based on the conversion funnel;- Performance of QAs (Segment);- Monitoring of Analytics;- Performance in agile models.
    View
  • Cnn Brasil
    Business Intelligence Specialist
    Cnn Brasil Feb 2020 - Dec 2020
    São Paulo
    - Member of the team that helped implement and structure data and SEO concepts when CNN came to Brazil;- Responsible for helping stakeholders disseminate data culture within the company, mainly for CNN Brasil Business;- Analysis of qualitative and quantitative data for production of reports and management dashboards;- Content optimizations so that they are aligned with the best practices recommended by search engines (SEO);- Searches and monitoring of digital trends, mainly on the financial and political markets;- Suggestions for technical improvements to the website structure with the technology team;-Monitoring and analysis of competition;- Support for related areas (social media, television, among others)
    View
  • Valor Investe
    Senior Metrics Analyst
    Valor Investe Apr 2019 - Feb 2020
    São Paulo
    - Audience analysis and responsible for Valor Investe's digital metrics of, Valor Econômico's investment website;- Daily reports production consumed by newsroom, managers and directors of Grupo Globo about the performance of the product - (using Excel and Power Point);- Data extraction and analysis (using Google Analytics);- Competitor analysis to generate insights (using ComScore);- SEO strategy creation (using SemRush, KeywordTool, Google Trends, Answer The Public and SimilarWeb);- Data extraction and audience analysis via Facebook Insights, Crowdtangle, Twitter Analytics, Instagram Analytics among others
    View
  • Rock Content
    Freelancer Finance Writer
    Rock Content Oct 2017 - Apr 2019
    Produção de marketing de conteúdo para clientes do mercado financeiro da Rock Content, como: Sicoob, Bitcointrade, entre outros.
    View
  • Uol
    Web Journalist
    Uol Sep 2013 - Mar 2019
    São Paulo
    Responsible for managing the content available on UOL's profile on Instagram (@uoloficial), Stories, Facebook and Twitter;Solid experience in developing layouts and visual communication for actions on UOL's social networks together with the Art team;Measurement and analysis of results;Communication and media targeting;Development of management reports with analysis of audience data;Planning and coverage of major events on social networks for UOL (World Cup, sabbaticals with candidates for the Presidency of the Republic, among others);Planning and execution of interactive actions with the public via Facebook and Instagram;Use of KPIs, Google Analytics, Facebook and Instagram Insights
    View
  • Intern
    Uol
    Intern Jan 2011 - Jan 2013
    São Paulo Area, Brazil
    View
  • Tv Cultura
    Intern
    Tv Cultura May 2010 - Dec 2010
    - Capture and editing of videos for the broadcaster's portal; - Responsible for the YouTube channel (@radarcultura); - Editing and texts elaboration available on the portal;- Active participation in the new portal implementation project (cmais.com.br)
    View
  • Análise Editorial
    Intern Reporter
    Análise Editorial Aug 2009 - Apr 2010
    - Interviews with the heads of legal departments of the 1500 largest companies in the country;- Checking texts; - Promotional materials for national and international events;
    View
  • Fisk School
    English Teacher
    Fisk School Feb 2007 - Jan 2008
    View

Thaís T. Skills

Social Media Microsoft Powerpoint Digital Media Video Editing Data Analytics Jornalismo Online Digital Journalism Excel Adobe Photoshop Redes Sociais Seo Editorial Facebook Microsoft Office Microsoft Excel Social Networking Marketing Marketing Digital Wordpress Escrita Google Analytics Online Journalism Sql Adobe Premiere Publicidade Twitter Word Broadcast Journalism Investimentos Microsoft Power Bi Storytelling

Thaís T. Education Details

Frequently Asked Questions about Thaís T.

What company does Thaís T. work for?

Thaís T. works for Itaú Bba

What is Thaís T.'s role at the current company?

Thaís T.'s current role is Data Product Manager | Crédito Agronegócio.

What schools did Thaís T. attend?

Thaís T. attended Fundação Getulio Vargas, California State University, Northridge, Puc-Sp.

What skills is Thaís T. known for?

Thaís T. has skills like Social Media, Microsoft Powerpoint, Digital Media, Video Editing, Data Analytics, Jornalismo Online, Digital Journalism, Excel, Adobe Photoshop, Redes Sociais, Seo, Editorial.

Who are Thaís T.'s colleagues?

Thaís T.'s colleagues are Renato Serpico, Monalisa Torres, Juliana Souza, David R., Luis Felipe V Andrade, André Luiz Machado Dos Santos, Bruno Marques Pereira.

Not the Thaís T. you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.