At the moment, responsible for analysing effectives and profitability for the client Amazon. I also had the opportunity to be part of the development of a platform that optimized the team's workflow, bringing more efficiency to tasks. - Reports including investment, savings, performance of each media buy, insights for improvement, and accountability, ensuring the accuracy of the data.- Point of contact of the teams based in Mexico and London.- Frequent use of Excel, dashboards… Show more At the moment, responsible for analysing effectives and profitability for the client Amazon. I also had the opportunity to be part of the development of a platform that optimized the team's workflow, bringing more efficiency to tasks. - Reports including investment, savings, performance of each media buy, insights for improvement, and accountability, ensuring the accuracy of the data.- Point of contact of the teams based in Mexico and London.- Frequent use of Excel, dashboards, and Kantar research tools for analyzing audience data, trends, and insights.- Analysis on media profitability and marketing effectiveness. Show less

I've had the opportunity to collaborate with partner agencies in Latin America, taking charge of strategic media planning in both digital and offline realms. My responsibilities were negotiating with vendors, delivering presentations to clients, post-buy reports and providing support to the team. I had the opportunity to work with Softys, a company present in various countries in Latin America.

I was tasked with the development of media plans, executing buys and optimizing digital campaigns. My responsibilities extended to generating performance reports, communication with vendors and Ad servers. Additionally, I had the opportunity to collaborate with a prominent global brand as Carrefour and Bridgestone.

I was in charge of vendor communication, developing tactical media plans, coordinating campaign schedules, and providing support to the internal team. I had the chance to work with Decolar.com, the Brazilian affiliate of the Argentine company Despegar, the biggest Travel Agency in Latin America.

I was responsible for compiling investment reports from advertisers, analysing audience data for channels, and talk to advertising agencies to provide assistance with pricing and purchase information.