Thais Braid
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Thais Braid Email & Phone Number

Client Partner at Meta | Financial Institutions | Comms Planner | Entrepreneur at Meta
Location: São Paulo, Brazil 6 work roles 5 schools
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Current company
Role
Client Partner at Meta | Financial Institutions | Comms Planner | Entrepreneur
Location
São Paulo, Brazil
Company size

Who is Thais Braid? Overview

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Thais Braid is listed as Client Partner at Meta | Financial Institutions | Comms Planner | Entrepreneur at Meta, a with 5 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Thais Braid.

Thais Braid previously worked as Client Partner, Financial Services at Meta and Head of Media & Data at Dojo. Thais Braid holds Data Strategy: Leveraging Data As A Competitive Advantage from University Of California, Berkeley, Haas School Of Business.

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Profile bio

About Thais Braid

At an executive-level position, I’ve been successfully managing large business’ ad campaigns on a national and long-term scale, having crafted media strategy solutions that drive positive outcome. I am a skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands and a creative thinker with the ability to work cross-functionally, inclusively and diversely. Able to operate both strategically and tactically, and to perform well in highly dynamic, rapidly changing environment. Demonstrated success as a leader of change, achieving operational excellence and problem-solving leadership. Facebook Media Planning and Google DV 360 Certified, with strong analytic and quantitative skills. Fluent written and spoken Portuguese and English.- Main Accomplishments - Prospected and managed more than 40 show campaigns for HBO Led strategy and team that launched HBO’s streaming app Led strategy and presentation to L’Oréal's pitch that brought three divisions’ account to the AgencyDesigned, initiated and managed large scale Media and Data Operations Facilitated negotiations of Agreements and Contracts of high valueGenerated agency growth as board member and intrapreneur - Main categories of experience - Beauty/Cosmetics, TV/Media (Content Viewership and Subscription), Sports and Fast-Food industries. Experience in Political Digital Marketing campaign resulting in the candidate’s election.- Areas of Expertise -StrategyDirect Response and Brand MarketingCommunication and Media PlanningAd Operations, Trafficking, Demand Management and Data Analytics Team ManagementClient Relationship

Listed skills include Project Planning, Management, Digital Marketing, Marketing Research, and 19 others.

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Meta
Meta
Client Partner at Meta | Financial Institutions | Comms Planner | Entrepreneur
aberdeen, aberdeenshire, united kingdom
Employees
5
AeroLeads page
6 roles

Thais Braid work experience

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Client Partner, Financial Services

Current

Successfully expanding product adoption (Facebook and Instagram ads, Business Messaging - Whatsapp) and managing quarterly growth goals while also helping drive business results to clients. Main areas of work: - Leading partnership strategies that deliver on our partners' (mainly Financial Institutions) marketing objectives; - Building relationships with different levels of marketing executives and key decision makers within partner organizations - Working cross-functionally with Product, Marketing Science and Creative teams to ensure I'm delivering within client's needs

Jul 2022 - Present

Head Of Media & Data

São Paulo

Built and led the agency's Media & Data operation with +25 team members and orchestrated the integration with cross-functions.Lead several prospecting pitches and growth projects.Developed Dojo's Comms Planning methodology.Clients Managed: Amazon Prime Video, Turner (now Warner Media), L'Oréal, ASICS, TCL, Taco Bell. Was an active board member in the company's strategic decisions.- Main Business Cases -Strategy and presentation of the campaign that culminated in the acquisition of the account of the dermo-cosmetics and luxury divisions of L'Oréal Brasil.Acceleration of digital strategies for La Roche-Posay, Vichy, CeraVe and Skinceuticals brands.Performance analysis of creatives that generated insights on diversity and influenced partnership projects with Facebook and Mooc.Comms Planning for the launch of Amazon Prime Video Channels

Jun 2020 - Jul 2022

Head Of Client Services

São Paulo E Região, Brasil

Multi-functional role focused on high-quality service delivery to agency's clients. Clients: Amazon Prime Video, L'Oréal, Turner (Warner Media), Taco Bell, ASICS, Lady Driver, Theatro MunicipalResponsibilities: - Active board member advising founders and owners on operations, people management, client opportunities and designing client services scopes of work.- Strategic couching over client services team- Developing and leading strategies to prospective client pitches - Constant improvement of cross-functional operations - Spreading digital knowledge among teams- Building all financial and services proposals to new clients- Managing client top management relationship

Jan 2019 - May 2020

Brand Manager

São Paulo Area, Brazil

Lead regional campaigns planning between creative teams, media, and analytics team, as well as connect and align with client's stakeholders cross functionally.Clients: HBO, Turner and A+E Olé Group.Roles & Responsabilities:- Responsible for local campaigns to drive brand awareness and fandom in Brazil, launch strategy and campaign development for content initiatives, both in offline and digital media.- Responsible for local extensions of global campaigns, working on special projects (stunts, activations, content, digital innovation) to help increase the relevance of promotion in Brazil e.g. all season of Game of Thrones.- Drive integration among teams (Media, Social, Digital, Concept and Content)- Manage relationship with vendors and media partners, aiming for long term relationships, aligned with client's business strategies- Lead specific strategies focused on App download and In-App purchases to increase subscriptions.

Jan 2015 - Dec 2018

Marketing Research Analyst

São Paulo E Região, Brasil

Research to assist manager to develop and launch value-generating products and services to clients.Immersion in project challenges by collecting information, data and insights through different research tools: field research, interviews with specialists, client routine immersion, focus groups and desktop.Brainstorm sessions around research outputs to create insights, strategies and opportunities to achieve business goals. Assistance to manager in client presentations.Assistance to manager on relationship with influencers that were key to field research.Clients: Natura, Havaianas, GM, Imprensa Oficial and Chartis.

May 2010 - Jan 2012
Team & coworkers

Colleagues at Meta

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5 education records

Thais Braid education

FAQ

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What company does Thais Braid work for?

Thais Braid works for Meta.

What is Thais Braid's role at Meta?

Thais Braid is listed as Client Partner at Meta | Financial Institutions | Comms Planner | Entrepreneur at Meta.

Where is Thais Braid based?

Thais Braid is based in São Paulo, Brazil while working with Meta.

What companies has Thais Braid worked for?

Thais Braid has worked for Meta, Dojo, Crane - The Connecting Agency, and Mandalah.

Who are Thais Braid's colleagues at Meta?

Thais Braid's colleagues at Meta include Lbm Bg, N N, Naseeha Unwanted, Crupanshu Udani, and Henry Wilson.

How can I contact Thais Braid?

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What schools did Thais Braid attend?

Thais Braid holds Data Strategy: Leveraging Data As A Competitive Advantage from University Of California, Berkeley, Haas School Of Business.

What skills is Thais Braid known for?

Thais Braid is listed with skills including Project Planning, Management, Digital Marketing, Marketing Research, Trend Analysis, Consumer Behaviour, Manage Client Relationships, and Social Media.

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