Today I’m part of the Natura&Co team:Avon - Global Marketing Manager Natura - Marketing Manager for Fragrance & Beauty

Being part of Jafra was such a good experience for me, personal & professional speaking. In 2017 I had my first international business trip (Westlake, California). I had the pleasure of participating in World Wide MKGT Conference representing Marketing Team in order to present and discuss the strategies of Jafra Brazil for the next 5 years.• Definition of launch strategies and portfolio management focusing on attractiveness, profitability and productivity • Adapt the Global Marketing Strategies to the Brazilian market• Support the follow-up of import processes via Mexico• Development of local brands that fit Brazilian consumers and/or multilevel system• Create concept & design briefs from competitive review, market trends, target costs and company needs• Coordinate the categories product portfolio, recommending the right mix and discontinuations to ensure the right size of line• Responsible for the internal kick-off and briefings of projects for all the partners areas• Undertake marketing analytics such as: positioning price, product performance sales, competitive environment, post launch and sales analyses• Implement 360º Activation Plan focused on Fragrance and Skin Care categories

During 2 years I was in charge of Gift Dates category. Among all achievements in this period there are: increase of category share from 12% to 15%, notable growth in Fragrance and Personal Care due to the experience which consumers had with products from Kits (cheaper than regular formats, entrance SKUs). These results were also reinforced by an innovative format in Jequiti’s portfolio called Lembrancinha.• Coordinate the planning, execution and follow-up of projects in the Marketing Innovation area• Analyze and develop products focused on brand visibility, competitive potential and profitability• Development of limited edition products: create concept and designs, new fragrances and formats, cross category, non-cosmetics items• Evaluation of qualitative and quantitative researches especially about Mother’s Day and Christmas strategies – the two main dates of company

Define the best direction to be followed by the company, through methodological support, aiming at optimizing the degree of interaction with the external environment and acting in an innovative and differentiated way. Support the organization creating a short and long-term strategic planning through KPIs, strategic projects and market information about economy and competitors.• Analysis of economic scenario and KPIs• Interface with board (presentation of company results, efficiency improvement) • Support to HR Team in the development of performance evaluation

It was such a grateful experience to be part of one of the most recognized, committed and innovative company in health area.• Knowledge and use of the pharmaceutical market audits and management of data• Interface with India Team, focusing on the migration of reporting processes. Coordination of knowledge transfer about Vale Mais Saúde's loyalty program• I worked with Market Intelligence and IT Teams during the validation process of Business Intelligence system (Cognos) in order to integrate all the information about VMS (patient adherence) aiming improvement of all the analysis