Associated Consultant (Digital Projects) - User Experience (UX) and Customer Experience (CX) Specialist.

Professor in the "Marketing Technology Graduate Program (EAD)" - courses: "Consumer Behavior" and "Marketing Tools" - Campus of Santo Amoro. Professor in the "Business Administration Graduate Program" - course: "Consumer Behavior" - Campus of Santo Amaro.Professor in the "Comercial Processes Technology Graduate Program (EAD) - course: "Trade´s Management" - Campus of Santo Amaro.

Guest Professor at the Postgraduate Program and Free Courses at FESPSP .

Guest Professor at the Postgraduate Program "Communication Management in Digital Media" (EAD) at ESPM / SP - course: "User Experience".

Guest Professor at the MBA Program "Digital Marketing" (EAD) at Trevisan - course: "Cyberculture, Brands and Internet".

Teacher and Course Instructor: open workshop(s) & in-company program(s): Information Architecture, User Experience Design (UXD) and Lean UX (UX Canvas).

Teacher and Online Course Instructor: "Design for journalists", "How to build up journalistic portals" and "Consumer behavior in digital media."

Founder, Director of Communication and Consulting Associate Specialist - UX / CX, Architecture and Design Information.

Guest Professor and Co-coordinator of the Postgraduate Program: "UX & Information Architecture (A.I.)". Creator and Mentor of the Modular Program and Main Bibliography. Final Work Supervisor, Mentor and Board of Final Examination´s Coordenator.Guest Professor in "Consulting and Web Technology Program" (now closed).

UX and Usability Consulting for CRM at Banco Oringinal - Salesforce Platform .

Professor in the "Digital Marketing Technology Graduate Program (EAD)" - courses: "Consumer Behavior" and "Digital Marketing" - Campus of Santo Amoro. Professor in the "Hospitality Management Technology Graduate Program" - course: "Consumer Behavior" - Campus of Santo Amaro.Professor in the "Management Processes Technology Graduate Program (EAD) - courses: "Consumer Behavior" and "Integration´s Project IV - Marketing Plan" - Campus of Santo Amaro.

Guest Professor in the "Management Communication and Hypermedia PostGraduate Program" and the "Software Engineering PostGraduate Program" and "Java Development Application PostGraduate Program" responsible for all the lesson´s content, main bibliography and student´s activities.

UX and Usability Studies - (conduction of user testing - think aloud). Reports and workshops presentations for stakeholders and board of directors) - Catho Online Portal.

Guest Professor in the "Digital Media Management Postgraduate Program" - course: "Information Architecture and Usability" - Campus of São José dos Campos.

Senior Architect Information and Usability Specialist. • Wireframes, Prototyping and Information Design Strategy of the new internet banking of Banco Bradesco for individuals and companies - Quality Assurance and new transactions design - Impact survey in the bank's business rules.• Usability Consulting for General Motors due to Chevrolet´s World-wide Portals management platform´s unification (world-wide implementation).• E-business plan and digital communication strategy for HMV - Windmills Maternity Hospital (Porto Alegre).

Senior Information Architect and Usability Specialist at Energy (digital Y&R business unit), in charge of the IA projects, as well as its IA technical documents, including strategic scope, deliverables and prototypes such as wireframes and navigation maps and usability studies/inspections/evaluations for all the customers of Young & Rubicam: TAM, Schincariol Group, EADCON, ABIPLA, Mabe, Casas Bahia and Danone.

Senior Information Architect and Usability Specialist at A1 Brazil, leading the IA team on two major VIVO IA projects for its digital channels (Redesign and eBusiness), in charge of strategic scope and both IA technical documentation, including deliverables such as wireframes, navigation maps, heuristic analysis, foccus group, card sorting procedures and think aloud/eye tracking usability tests and whole related reports for final approval. Participation in bidding proposals for digital projects of the Brazilian Federal Government.

• Consultant in Information Architecture, Digital Products and also Gadgets (User Interface, Content Strategy, Customizations, Usability Inspection and UX Strategy) for customers such as Avon, GOL, Tetra Pak, Itaú, CB Richard Ellis and Pioneer. • Market and Product Positioning: launch, introduction and negotiation, through partnerships with resellers, for innovative and unprecedented security software platforms, administration and monitoring of conventional networks and wireless networks in the Brazilian IT market: eEye Digital Security, Solarwinds, AirPatrol Corporation (Cirond Technologies).• Usability/UX Inspection and User Testing - Gol, Avon e FGV.• Software development platform for home automation (smart home) - in partnership with Aurora Multimedia (USA) - Product development and interface platforms, generating a later patent registration.• Development of strategic partnerships with more than 30 new international software startups from the USA, Japan and Europe.• Founder and Member of the first Board of Brazilian Chapter of UPA-Brazil, such as the WUD 2005 and WUD 2006´s organizations.

Project Manager and Publisher of GM Center Content (site relationship strategy of "Chevrolet´s branding" for General Motors Brasil.), the job description included tasks such as negotiating content partnerships, relationships with clients/users through editorial and technical routines update to content integration over other GM´s digital channels. Live broadcast by GM Center covering the launch of the Chevrolet Celta - an unprecedented global industrial design automaker format "just in time" at the Gravataí Factory in Rio Grande do Sul.

• Content Project and OAB SP Institutional Portal (Site) Planning: Audience Strategy for Associate Members (Lawyers and Law Students, Citizens, Media and the National and International Legal Community in general. • Editorials Routines, Content Partnerships and Integration Projects with the OAB´s School of Law (Innovative E-Learning Project).• Intranet Prototype for the OABSP´s Employees and Contributors.• Integration between Search Engine Lawsuits Intelligence and Search Engine Jurisprudence of Federal and Local State Courts and the OABSP´s Portal Search Engine, Data and Interfaces.

Executive Producer of the TV Program "Come with Me" as well as Documentaries and Corporate Institutional Videos at Andrade Goulart Reporter´s Video Producer Company.

Strategic Planning and Creative Campaigns: Endomarketing (Total Quality Certification), Direct Marketing, Sports and Cultural Marketing for major Brands (Bank of Brazil, TAM and Kaiser). Campaign Creation and Parts Advertising Copywriting, Public Relations, Radio Ads and Spots.

Recording, Editing and Finalization of Documentaries, TV news, Advertising and Videographic Animations, along with students of journalism, PR and Advertising (monitoring and training).