- Diagnosis;- Strategic planning and tactical development for influencers and clients in the areas of fashion, beauty, aesthetics and health;- Development of brand positioning projects in digital channels;- Production and management of strategic content;- Branding;- Digital PR;- Copywriting;- SEO;- Results analysis.

- Liaised between marketing teams in Brazil and Switzerland to ensure institutional presentation standards and cross-market communication.- Proofreading for social media content;- Translated and adapted promotional materials, technical presentations, and event content.- Supported the creation of branding policies and institutional materials, working closely with the head office to align global guidelines and strategies.- Built relationships with new consultants and partnerships.- Increased brand visibility through communication and branding strategies at events.- Reduced production time for promotional materials, optimizing processes and enhancing team efficiency.

Planning and strategy for Davene and Riachuelo.Analysis of market trends / Study of consumer behavior / Qualitative Research /Focus Group / Mapping of competitor activities and field monitoring / Follow-upof briefings, kick-offs, surveys, interviews with c-level and senior clients / Deskresearch / Insight generation and targeting for creative campaigns.

- Creative, conceptual and strategic lead for campaigns;- Channel strategy;- Measurable results.

Media and Press Relations, strategic planning of agendas for clientssuch as Instituto Novo Ser, Samba Opinião, TEDx Niterói andMormaii.- Production of press releases, pitches, notes and follow up;- Influencer strategy;- Content production

Media and press relations for clients in the fashion, beauty, health and entertainment areas such as Désir Agency, Evie Dee Cosmetics, Ana Zulma Joias, Enseada Moda Praia, Blink by Torquatto and Fernando Torquatto Studio.- Production of releases and articles;- Follow-up;- Content production;- Social media management;- Dissemination and monitoring with costume designers;- Clipping.

- Proofreading;- Translations;- Quality control of subtitles and dubbing of audiovisual productions for platforms such as Netflix, Multishow and Telecine.