Writing is life-changing when we do it together. As head of content at Lavanda Digital, my mission is to make sure that all our clients leave their mark in the world. The job gets even more rewarding because it's done by an all-female team with a collaborative spirit and diverse talents. Together, we are able to meet all the communication clients' needs in the most diverse areas, such as NGOs, agribusiness, construction, and technology.

Writing is my true passion. But before that, I had the mission to find the purpose of each client who trusted my work, delivering content that reflects their personalities and strategies. As a content writer and strategist, this was my quest: contributing to the strategic planning team content-wise. That includes textual identity, editorial planning, and lots of research both for national and global clients in the agribusiness and energy sectors. My responsibility was to… Show more Writing is my true passion. But before that, I had the mission to find the purpose of each client who trusted my work, delivering content that reflects their personalities and strategies. As a content writer and strategist, this was my quest: contributing to the strategic planning team content-wise. That includes textual identity, editorial planning, and lots of research both for national and global clients in the agribusiness and energy sectors. My responsibility was to transform this strategy into content, finding the core of the client's stories and spreading them across the multiple formats available in the offline and digital environment: articles, podcasts, ebooks, video scripts, ghostwriting, brochures, social media, and whatever else the strategy demands. Show less

Digital content production for clients in the construction sector. Event coverage, video scripting, social media management.

International correspondent for Brazilian media in Italy: articles, reports, essays, podcasts, newsletters

Correio Braziliense is one of the main Brazilian news outlets. And 2014 was a crucial year for Brazilian journalism. Entering the social networks, strategically and professionally, was no longer a matter of choice. I was at the head of the project that brought the company closer to the 21st century.This included experimentation with different formats, monthly metric planning and monitoring, and a day-to-day full of content curation, real-time coverage, creative writing, interactions… Show more Correio Braziliense is one of the main Brazilian news outlets. And 2014 was a crucial year for Brazilian journalism. Entering the social networks, strategically and professionally, was no longer a matter of choice. I was at the head of the project that brought the company closer to the 21st century.This included experimentation with different formats, monthly metric planning and monitoring, and a day-to-day full of content curation, real-time coverage, creative writing, interactions, live broadcasts, special features, and everything else needed to report in a more integrated and connected way to readers. Show less

As a reporter, even in such a specific section as sports, I managed to work as creatively and diversely as possible. I worked on the FIFA World Cup coverage with stories that went beyond the field, and wrote a daily column about pop culture and its connections to the event.My portfolio includes reporting many different aspects of the sports world: international politics, diversity, human rights, lifestyle, government policy, and more. During my spell as a reporter, I also contributed to… Show more As a reporter, even in such a specific section as sports, I managed to work as creatively and diversely as possible. I worked on the FIFA World Cup coverage with stories that went beyond the field, and wrote a daily column about pop culture and its connections to the event.My portfolio includes reporting many different aspects of the sports world: international politics, diversity, human rights, lifestyle, government policy, and more. During my spell as a reporter, I also contributed to other sections of the newspaper, such as health, politics, and national, international, and local news. Show less

Ghostwriting, proofreading and copywriting for political campaigns.

I worked on the production of the national evening news supporting editors and reporters on politics and economics, interviewing authorities and following up on events of national relevance.

Reporting on pop culture

Reporting on fashion industry, beauty and lifestyle for finissimo.com.br. Live coverage of fashion events across Brazil.