Thais Gramani Serra Email & Phone Number

Management of the Allianz Parque brand across all fronts—strategic and operational—from the development of the Brandbook, 10-year campaign to on and off communications and brand activations.Planning and development of the data analysis project for events, consumption, and CRM at Allianz Parque. Monitoring, measuring results, and directing strategies with the team to boost outcomes.Specialist in sponsorships and live marketing, from the strategic development of commercial proposals to execution, with a focus on maximizing investment within the venue and ensuring the public has the best experience and connection with the brand, delivering results that secure long-term partnerships. Currently managing 13 sponsoring brands.

São Paulo, São Paulo, Brasil

São Paulo

Management of 20 accounts and multiple special projects.Pursuit of strategic alliances.Leader of the sponsorship team, with a focus on 360 service.Development of business proposals with the commercial and legal team. Strategic overview to the client and market landscape to ensure quality in delivery of contractual commitments.Focus on renewals, revenue retention and up-selling.Working alongside the marketing team to develop campaigns that connect the sponsor brands and the arena.Annual business planning with clients, follow-up reports and operations of brand activations during eventsFounder of “Buscando Jogo”. A women´s soccer platform that has the main goal ofdriving gender diversity using our space and partner brands as transformations tools. Bringing women's soccer games to the arena as well as other experiences that boosts the sport.Main accounts: Allianz Seguros, Heineken, Seara, Pede Pronto, Claro, Alelo, Veloe, iti, Galera.bet, Banco Pan, Prevent Senior, Rochinha, Dahua, Banco Original, entre outras.

São Paulo

Sponsorship Supervisor Responsible for managing sponsorship contracts at Allianz Parque (elected by the international website Stadium Database as “2014 Stadium of The Year”), handling main sponsors like Prevent Senior and Allianz Seguros – The biggest sports sponsor in Brazil and the only naming rights. The main goals is to promote good relation with clients and ensure quality in delivery of contractual targets besides performance evaluation and budget control, planning and directing annual investments. Also responsible for new brand activations, production and coordinating those activations in events days.Marketing SupervisorResponsible for product licensing at Allianz Parque – creating, planning, developing contracts and other strategic demands. Development and execution of marketing activations during events – matches, concerts and corporate events. Supervision of audiovisual productions during events.

Responsible for managing sponsor contracts of “The National Running Circuit Caixa” – One of the most important professional running circuit in Brazil, sponsored by Caixa Econômica Federal - the largest bank in Brazil. It consists of 12 stops in different parts of Brazil. Also managed other sponsors contracts like Centauro, Minalba, Nutry, Pura, etc. Always controlling to deliver the best quality of contractual targets. Also organizing and coordinating of social activations and team travel arrangements - including ex-Olympic athletes that accompanied the circuit - booking flights, hotels, cars, etc. Presence in all events, budget control, production in event days and reports after each stage.

Responsible for support and production of 6 stops/year in the Mitsubishi Rally Outdoor, that happen in different cities all over Brazil.

Responsible for planning new advertising campaigns, identifying new trends, development of new projects and reports. Besides planning intern, also worked as account intern contacting athletes and clients on a daily basis.

São Paulo E Região, Brasil

Account Intern: Plannig advertisement campaings - online and offiline. Briefing development, budget and cronogram control.

São Paulo E Região, Brasil

Departamento de comunicação: executava diferentes tarefas como, marketing, contato e procura de novos fornecedores,organização dos pacotes das viagens de surf, cotação e processamento de notas fiscais.

Marketing Analytics: Estratégias E Táticas Para O Crescimento, Marketing De Dados

Curso, Gender Equality & Diversity In Sport

Uma História Do Futebol De Mulheres No Brasil, Curso História

Postgraduate, Sports Marketing

Bacharel Em Relações Públicas

Activities and Societies: Trabalho de Conclusão de Curso: Criação de plano de Relações Públicas para a marca de surf Reef.

Advanced, General English

Byron Bay English Language School - Australia

Ensino Médio

Ensino Fundamental