Thaís Molina P. Email & Phone Number

São Paulo, Brazil

Overseeing Advertising, Media Agency Management and Corporate Identity & Branding for Red Bull Brazil.

São Paulo, Brazil

As the fourth member hired to plan and execute the launch of the Amazon Advertising business in Brazil, was responsible for structuring and hiring the BR Campaign and Creative Services (CCS) team but was also involved in several other initiatives outside the scope of the CCM role. Reporting directly to the BR Ads General Manager with a dotted line to the global CCS Director for newly launched countries, had to work in collaboration with members from different countries across the Advertising organization. The scope of the role was divided into 3 main pillars: project management, creative strategy for managed accounts, and advertiser education. Responsibilities included:- Working closely with US, MX, CA and UAE teams to adapt and build from scratch the local creative strategy and sales execution of our main revenue driver offerings: (1) Sponsorship packages of big events (i.e., Black Friday, Prime Day), (2) homepage takeovers, and (3) special projects (Amazon + BMW campaign).- Providing 1:1 support and ensuring a seamless campaign execution to the Managed Accounts (key advertisers, such as L’Oréal, P&G and Ambev).- Working collectively with the Sales and Account Management teams, educating them on Ad Policy guidelines and on the range of creative services offered to managed clients, as well as joining them on meetings with the main advertisers to negotiate and close major deals, such as Prime Day Sponsorship packages.- Hiring 2 headcounts to (1) expand the initiative of educating small and medium unmanaged advertisers on Amazon’s creative and ad policy best practices in a scalable manner, and (2) localize creative design services to managed clients to reduce the production time.

São Paulo Area, Brazil

As the first category-funded headcount in Marketing in Brazil, conducted the strategic planning and execution of all marketing initiatives for the Media/Hardlines/Other Hardlines categories, encompassing Books, Video Games, Home and Kitchen, CDs, DVDs, Blu-ray, and Vinyl. Primary focus centered on the Associates’ marketing channel (Amazon’s affiliate marketing program), a key revenue driver that requires personalized 1:1 management to grow. Successfully developed the Content & Blog (C&B) segment within Associates, overseeing the direct management of over 40 high-value revenue-driver accounts.Developed a comprehensive Standard Operating Procedure (SOP) for scoping and expanding the Category Marketing Manager position, presenting it to all BR Category Leaders, substantiating its success, and ultimately securing approval for the role's official expansion across all other product categories.

São Paulo Area, Brazil

Joined Amazon’s Marketplace division to actively participate in the highly anticipated expansion of product categories beyond Books in Brazil. Initially acted as an Account Manager for Consumer Electronics (CE), responsible for prospecting, onboarding, and managing a robust pipeline of 60 sellers within a remarkable timeframe of two months. Subsequently promoted to the role of Key Accounts Manager after six months, entrusted with the management of top revenue-generating sellers in both the CE and Office Products segments, including multinational manufacturers and key local retailers.

São Paulo Area, Brazil

Transitioned to a Commercial role in order to further develop analytical and client relationship skills while still working along with the Marketing team to craft special campaign initiatives. Managed end-to-end operations for two of the largest textbook vendors in Brazil (Elsevier and Grupo A), overseeing diverse responsibilities ranging from sales forecasting to inventory management, demand generation, pricing strategy, and day-to-day support.

São Paulo Area, Brazil

Responsible for paid and organic digital marketing channels, business development initiatives, creative offline marketing campaigns, and product parity (launching/deploying/localizing Amazon’s global marketing products/features/initiatives in Brazil). Developed specialized expertise in crafting efficient multichannel marketing campaigns for major events like Black Friday and Back to School, leveraging a strategic blend of online and offline initiatives to consistently surpass predefined goals despite operating within limited budgets.

São Paulo Area, Brazil

One of the first interns ever hired by Amazon in Brazil. Responsible for Direct Marketing channels (on-site merchandising and e-mail strategy) and demand generation campaigns for the Books category at first, then for eBooks and Kindle Unlimited as well.

São Paulo Area, Brazil

Supported the launch of the Nimsoft B2B software and translated several documents from English to Portuguese and Spanish.

Communication

Washington, DC

Bachelor Of Arts - Ba, Communication, General

BA in Social Communication, specialized in Marketing and Advertising