B2B Business Marketing | Brazil | Marketing Campaigns, Lifecycle, Events, Webinars & Co-marketing | Focus on TOFU/AcquisitionIdealization and execution of the strategic strategy/channel mix to capture and engage leads and MQLS, to later move them through the B2B funnel in collaboration with my peers, driving marketing growth.Also responsible for tracking and reporting the progress and performance of all campaigns in the region, providing insights, testing and optimization.Constant work with different stakeholders, such as paid media, branding and creation, content, new ventures, social media, sales, sales development, 3rd party vendors, and others to ensure excellence in planning and execution.

B2B Enterprise Marketing Campaigns, Events, Lifecycle, Webinars & Co-marketing.Responsible for integrated, multi-channel campaigns in BR. Ideation and execution of a strategic mix of tactics/channels to capture and engage leads and move them through the B2B funnel, driving the growth marketing engine, from lead generation and marketing qualification to closed/won annual recurring revenue. Also responsible for tracking and reporting on the progress and performance of all campaigns in the region, providing continuous input on how to test and optimize.Working cross-functionally with peers in paid media, branding and creative, business development, and more to ensure cohesive planning and execution.

* Planning and execution of Outbound campaigns in partnership with the Sales Development team focusing on bringing new opportunities for Gympass in the LATAM market (Brazil, Chile, Argentina, Mexico). * Leading the campaign setup process and tracking to ensure effective performance reporting and contribution to the overall goal of creating sales opportunities. * Understand specific sales funnel needs, identifying targeted lists, developing personalized messages based on Gympass value proposition, persona, and company to deploy marketing campaigns.* Definition of buyer personas within accounts, crafting messages that align to persona challenges, and expected business outcomes.* Definition of the most effective marketing messages, value proposition, materials, and call to action for personas and key accounts in the regions.* Monitor key performance indicators for marketing campaigns to ensure continuous improvement and effectiveness of prospecting and marketing tactics.Salesforce; Salesloft; Apollo; Asana; Marketing Cloud; Hubspot

SaaS.Planning and executing strategies and marketing plans that drive awareness, engagement, and product adoption of GetResponse products in Latin America. With the main focus on Enterprise B2B. Working across several aspects of marketing such as branding, outreach and strategy, go-to-market strategy, campaigns, events, and communication.• Translation, localization, and revision of contents, in cooperation with the localization team.• Management of the GetResponse tool for digital campaigns setup.• Management of multifunctional projects.• Event planning and execution.• Social Media Management - GetResponse Brasil Facebook Account. Including agenda management, creation and localization of content, and cooperation with Web Designers.• Collaboration with sales and account managers.• Daily cooperation with GetResponse HQ in Poland.• Key AccomplishmentsResponsible for planning and executing GetResponse's participation in the E-commerce Brazil Forum 2019, the largest e-commerce event in Latin America.• Key Skills: GetResponse Enterprise Platform; Jira & Confluence by Atlassian; Microsoft Office; Zendesk Sell; Trello.

Responsible for delivering the desired customer experience across all channels, in alignment with marketing priorities. Designing, executing, and segmenting marketing campaigns, in cooperation with the marketing team, agency, and offshore web-developers. Managing offers and interaction between Cisco and customers to drive deeper engagement, lead qualification, and product acquisition.Also responsible for Cisco Brasil Website, Quint@s Quinze Weekly Webinar, Cisco Live Magazine Mailing, and team support to the different aspects of marketing.• Key Accomplishments:Quint@sQuinze Project to define and implement a more conversion-driven strategy of general KPIs, through the review and improvement of each step of the journey. In brief, from FY17 to FY18 we had fewer webinars and, on average, + 45% of subscribers, + 10% of participants, + 80% of vod, per webinar. All of this using only 10% of our database for each event, through the appropriate segmentation. Thus, this project resulted in the improvement of processes, and also of the results such as participation, public quality, and engagement.• Key Skills: Workfront; Eloqua; Tableau; Domo; Adobe Analytics; Excel; PowerPoint; Outlook; Canva; WebEx; Jive; Adobe Photoshop.

B2B Marketing & Communications - Latin America, supporting the digital marketing team.• Marketing Campaigns: Support the development and execution of digital plans related to the omnichannel customer journeys through the marketing funnel, with engagement and lead qualification goals. Cooperating with the local team, offshore agency, and web-developers during requests, follow up, and results analysis  • Cisco BR Website: Responsible for all updates of Cisco Brazilian Website. Such as managing the weekly homepage update, case studies area management, and improvement of pages in alignment with content managers and team priorities.• Cisco Live Magazine: Responsible for the mailing management, and magazine distribution to subscribers and Cisco offices. • End to end set up of Quint@s Quinze: the first weekly webinar about technology, and one of the most successful digital awareness programs in Brazil – focused on technical folks and partners. Cross-Functional Project, cooperating with different areas. Responsible for the whole process, such as management of agenda; defining speakers and themes in alignment with marketing priorities; control of deadlines and information; public segmentation; request of creatives, follow-up, and review; event host and set up; results analysis.• Support different marketing aspects such as newsletters creation, events, and post-events, stock control, management of team Jive etc.• Key Skills: Workfront; Eloqua; Tableau; Domo; Adobe Analytics; Excel; PowerPoint; Outlook; Canva; WebEx; Jive; Adobe Photoshop.

• Contact with suppliers. • Food & Beverage purchase and storage. • Control of receipts and orders. • Control of health and safety regulations.• Customer service.• Restaurant, Refectory and Reception Support.