Freelance consultant driving digital transformation across industries through product strategy and service design.- Crafted strategic patient experience guidelines for one of Latin America's largest hospitals, ensuring consistency across journeys, products, and services.- Enhanced omnichannel experiences for Brazil’s top fashion retailer, optimizing digital and physical touchpoints.

Alice is a human-centered healthcare organization in Brazil focused on better health through technology, empathy, and simplicity.As a Senior Product Manager, I contributed to the development of Alice’s proprietary Electronic Health Record (EHR) and care coordination solutions:- Enhanced EHR performance and user experience, increasing health professional satisfaction (more than doubling the NPS score) with a redesigned digital note-taking feature that streamlined workflows and improved data quality.- Built an in-app network search tool to help patients easily locate providers (hospitals, clinics, labs), ensuring data accuracy and solving a major pain point in private healthcare. Achieved MVP delivery in just 45 days, balancing user needs and business objectives.- Developed a healthcare map for tracking patient health indicators and a structured health condition list, supporting more effective risk assessments and preventive care strategies. Leveraged scientific codes (e.g., CID) for data-driven healthcare cost management.

I transitioned from service design to product management, driving digital transformation within the hospital’s Design & Innovation Lab:- Launched remote emergency care service to support patients during COVID-19, the first digital product I managed end-to-end.- Built a platform for the Corporate Care business unit, including a patient app, scheduling service, and digital cockpit for health professionals, facilitating preventive care for large companies' employees.

Conducted user research and prototyped solutions to facilitate case discussions and improve cost-effectiveness in patient follow-ups, boosting primary care engagement.

- Combined service design and business strategy to envision innovative products and services, optimizing research tools and methodologies to meet client goals.- Key activities included generating insights, conducting user behavioral analysis, and performing desk and field research.- Developed blueprints, customer journeys, and facilitated workshops with cross-disciplinary teams to drive innovation.

- Developed a user-centric marketing strategy for dental care plans and sales intermediaries, enhancing distribution across multiple channels.- Conducted qualitative research and stakeholder mapping, from brokers to HR departments.- Key deliverables included creating personas, a strategic roadmap, and executing tactics like HR conferences, incentive campaigns, and a revamped sales pitch to highlight competitive advantages.

- Transitioned from an industrial engineer to a service designer and worked as a trainee for the first six months.- Applied design principles and methodologies to approach business challenges across diverse sectors, ranging from financial services to oil & gas.