Thais Oliveira Email & Phone Number

State Of São Paulo, Brazil

Freelance consultant driving digital transformation across industries through product strategy and service design.- Crafted strategic patient experience guidelines for one of Latin America's largest hospitals, ensuring consistency across journeys, products, and services.- Enhanced omnichannel experiences for Brazil’s top fashion retailer, optimizing digital and physical touchpoints.

São Paulo, São Paulo, Brazil

Alice is a human-centered healthcare organization in Brazil focused on better health through technology, empathy, and simplicity.As a Senior Product Manager, I contributed to the development of Alice’s proprietary Electronic Health Record (EHR) and care coordination solutions:- Enhanced EHR performance and user experience, increasing health professional satisfaction (more than doubling the NPS score) with a redesigned digital note-taking feature that streamlined workflows and improved data quality.- Built an in-app network search tool to help patients easily locate providers (hospitals, clinics, labs), ensuring data accuracy and solving a major pain point in private healthcare. Achieved MVP delivery in just 45 days, balancing user needs and business objectives.- Developed a healthcare map for tracking patient health indicators and a structured health condition list, supporting more effective risk assessments and preventive care strategies. Leveraged scientific codes (e.g., CID) for data-driven healthcare cost management.

São Paulo, São Paulo, Brazil

I transitioned from service design to product management, driving digital transformation within the hospital’s Design & Innovation Lab:- Launched remote emergency care service to support patients during COVID-19, the first digital product I managed end-to-end.- Built a platform for the Corporate Care business unit, including a patient app, scheduling service, and digital cockpit for health professionals, facilitating preventive care for large companies' employees.

São Paulo, São Paulo, Brazil

Conducted user research and prototyped solutions to facilitate case discussions and improve cost-effectiveness in patient follow-ups, boosting primary care engagement.

São Paulo, São Paulo, Brazil

- Combined service design and business strategy to envision innovative products and services, optimizing research tools and methodologies to meet client goals.- Key activities included generating insights, conducting user behavioral analysis, and performing desk and field research.- Developed blueprints, customer journeys, and facilitated workshops with cross-disciplinary teams to drive innovation.

São Paulo Area, Brazil

- Developed a user-centric marketing strategy for dental care plans and sales intermediaries, enhancing distribution across multiple channels.- Conducted qualitative research and stakeholder mapping, from brokers to HR departments.- Key deliverables included creating personas, a strategic roadmap, and executing tactics like HR conferences, incentive campaigns, and a revamped sales pitch to highlight competitive advantages.

São Paulo Area, Brazil

- Transitioned from an industrial engineer to a service designer and worked as a trainee for the first six months.- Applied design principles and methodologies to approach business challenges across diverse sectors, ranging from financial services to oil & gas.

Bachelor Of Science - Bs, Industrial Engineering

Digital Product Leadership, Product Management

Bachelor Of Science - Bs, Industrial Engineering

Scholarship from CNPq / SwB Program (Science without Borders Program)