BRO is a production company based in Lisbon that works across advertising, photography, film, and entertainment. The company prides itself on working closely with clients worldwide to create high-quality content from start to finish.As a Strategist & Creative Business Development at BRO, I lead the organization's main efforts to create value and maintain the cultural aspects that support its mission and brand promise. I was responsible for developing and implementing a companywide strategy for its international expansion, developing a long-term vision, identifying growth opportunities, and reframing the brand business model & image design for achieving those goals. I am also leading the company's Content Powerhouse, which mainly focuses on creating provocative and inspiring multimedia stories. My core challenge is to improve content territories methodologies for our partners and clients so that they can sensitize their audiences and establish long-lasting emotional connections.

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practices, sharing knowledge, and growing the branded content industry.

Blend is a creative consultancy where I, as a co-founder, develop strategies for brands, people and projects. Through creativity, we deeply understand the challenges, we create solutions and we make them viable in this new cultural and social context. Blend holds a strong belief in working with trend and mentality analysis to generate innovation-driven insights and deliver strategies that connect brands and customers.Strategic Consulting, including Insights & Trends Reports & Creative Strategy development.

At F/NAZCA Saatchi&Saatchi I was responsible for managing the agency-client relationship through the development of several projects for Coca-cola, Jornal O Globo, Apex-Brasil, GloboNews, and strategic planning for the Brazilian Olympic Committee.

Committed to strategic thinking and the result of each customer, DPZ&T is an agency whose history is intertwined with that of modern advertising. It is responsible for creating some of the most iconic and admired campaigns of Brazilian advertising.At DPZ, I was responsible for managing the agency-client relationship through the development of several projects with ATL campaign focus.