Thaís Rosa Email & Phone Number

Ouro Preto, Minas Gerais, Brasil

São Paulo, Brasil

• Responsible for materializing and ensuring the visual consistency of the brand.• Creation of key visuals for marketing campaigns.• Development of a wide range of marketing materials, including design for social media, product marketing, events, paid media, presentations, e-books, and nutrition funnel infographics.• Close collaboration with marketing and communication professionals, copywriters, performance analysts, motion designers, and other designers to meet the needs of each project.• Leadership of the "Creative Talk," a weekly forum for designers to discuss trends, design, branding, and creativity, fostering a learning and innovative environment.• Conception and implementation of a Testing Culture strategy to integrate experiments in the marketing area, aiming to continuously improve campaign performance.• I created the visual identity of the HR4results 2023 event: a 200% increase in the number of participants compared to the previous year.• Achieving 100% of the awareness goal enabled a 146% increase in qualified leads and a 46% reduction in cost per lead.

São Paulo, Brasil

• Responsible for creating key visuals for campaigns and promotional product videos, focusing on performance and customer acquisition.• Regular brainstorming meetings with the Marketing team aimed at generating new content ideas for social media.• Innovation in delivering new formats of creative videos for social media, involving employees from different areas to promote a culture of belonging and diversity of perspectives.

Brazil

• Development of visual strategies to effectively communicate the company's identity and values, prioritizing Employer Branding.• Active collaboration in creating positive experiences for employees, ensuring a memorable internal journey in partnership with HR professionals.• Conceived and implemented a newsletter as part of the endomarketing strategy, boosting engagement and promoting more assertive internal communication.• Leadership of the "Influbankers" project, aiming to transform engaged employees into brand influencers on social media to expand online presence and strengthen the organization's reputation.

Brazil

• Development of visual and audiovisual materials for social media, internal communication, endomarketing, and institutional campaigns.• Actively participated in the creation of visual assets, especially the visual language for social media and the image bank, which was internally created with the collaboration of employees.• Leadership in creating the first videos for YouTube focusing on demonstrating the product for B2B.

Uberlândia E Região, Brasil

Institutional and commercial campaigns according to the Unimed Brand Manual.

Uberlândia, Minas Gerais, Brazil

• Responsável pela criação de e-mails marketing de comunicação interna e peças de design para eventos da instituição com foco em atrair a comunidade empreendedora e lojista da cidade. • Em alguns meses, os eventos da instituição ficaram bem conhecidos pela comunidade, atraindo muitos empresários e profissionais interessados em fazer networking e novos negócios.

Bacharelado, Publicidade E Propaganda E Marketing

Bootcamp Brand Design, Strategy & Technology

O Bootcamp foi composto por 13 módulos, que cobriram desde a observação de comportamento até a criação do design final e sua aplicação em.

Ux Design, Ux Design