Thaís Macedo Email & Phone Number

State Of Paraná, Brazil

Curitiba, PR

Dedicated marketing automation consultant (architect) to Google Cloud Security

- Lead management and data quality projects using Marketo and Salesforce- Development of enrichment and normalization flows. Integration between tools- Training and supervising junior analysts in operational tasks.

- Marketo governance: creation of programs, smart lists and smart campaigns, integration with other tools, database maintenance, and creation of good practice guidelines- Supporting other teams with implementation and support of other marketing tools and platforms

- Email marketing strategy throughout the entire buyer's journey, including product releases, newsletters, pre and post-events messages, and leads nurturing- Execution of email marketing campaigns on Marketo

- Development of buyer journey and content strategy for Pipefy's audiences, establishing the right channels for each one of them- Work beside the Product Marketing and Marketing Design Team executing content strategy and ensuring materials are deployed through the website and paid programs

- Create and maintain Pipefy's blog with valuable, SEO-friendly and up-to-date awareness, consideration, and decision content- Analyze data and lead customer interviews to build buyer personas

Curitiba, Parana, Brasil

- Building strategies for all digital Marketing actions of a product (Post-Graduation courses): website, social media, inbound marketing and paid ads- Meeting and following up with vendors for said actions (video production, content, performance, web development)

Curitiba E Região, Brasil

- Grammar review and edit of all the copy produced by the Marketing team (in Portuguese)- Copywriting for web and inbound marketing strategies

Bacharelado, Journalism

Pós-Graduação, Mídias Digitais