Thais Mattos Email & Phone Number

State Of São Paulo, Brazil

Senior Marketing Manager | Brand Experiences, Partnerships, Customer Engagement

São Paulo, Brazil

FIFA WORLD CUP Sponsorship

São Paulo, Brazil

Brand Campaign lead

São Paulo, Brazil

Greater New York City Area

São Paulo Area, Brazil

Main challenge: plan and implement an integrated Communication Strategy to "Chester Perdigão" Christmas campaign - the most consumed dish during Christmas Dinner and category leader.- Managed consumers behavior research in: Christmas current emotional value, consumption habits at holidays and the distinction of family formats around Brazil;- Led online & offline communication strategy, that involved: over 5000 TRPs in 30’’ and 15'' TVC formats; TV Merchandisings; Soccer Championship Sponsorship including Finals spot ; Social media and display ads; SEM and SEO strategy; recipe videos in partnership w/ TASTEMADE; digital influencer engagement; inside office communication; and a short film in a documentary format to account the results to consumers;- Led return of investments analysis; brand equity, ad performances and sales increase weekly to be presented to the board.

Danone Brasil

Main challenge: Lead positioning and portfolio strategy to a newly launched brand.- Led branding strategy through deep dive market and consumers researches, that aid to a long term Marketing Plan that selected DANIO as Danone Brazil’s big bet for the coming year;- Planned online & offline communication strategy based on the new positioning, that resulted in a 2000 TRPs TV investment combined with social media ads, SEO, SEM and PR strategy;- Led Brand portfolio strategy involving assortment, packages, pricing and distribution analysis and recommendation;- Managed direct team on weekly diagnosis on Top Line and Bottomline results as well as P&L analysis in order to recommend action plans;- Led multidisciplinary team on brand’s main projects.

DANONINHOMAIN CHALLENGE: Lead the brand’s character cartoon (Dino Aventuras) to be aired on Disney Channelo Led the cartoon’s strategy to make it a touchpoint that speaks in name of the brand to our consumers; o Led brand’s strategy to mirror the cartoon in the portfolio; o Together with the legal team, led the legal strategy to make sure the cartoon was following all restrictions to children's advertising;o Led media negotiation and contract w/ Disney Channel Latin America; o Validated Dino Aventuras episodes on quantitative and qualitative research with the target; o Validated DINO AVENTURAS episodes to assure every episode reached a value that was important to the brand; o Dealt daily with the producers and constant frame approvals;o Accountable for activation launch plan involving events, social media, PR and TVC. ALSO, the year before: o Accountable for brand's weekly Topline and Bottomline analyses in every Brazil’s region and bi-weekly presented action plans to the board; o Worked on weekly brand’s P&L analyses; o Managed trade marketing and in-store strategy; o Leadership of multidisciplinary team on brand’s new promo launches; o Directly collaborated in the brand’s new positioning, including new brand positioning and COMM strategyo Responsible for PROMOs strategy o Directly collaborated in KIDS OFFLINE communication strategy for innovations; o Managed ONLINE communication strategy, such as Danoninho’s website, games, social media, and online advertising planning; DANONE KIDSMain Challange: accountable for brand new licensing o Led new brand licensing strategy, partnering with Disney; o Leadership of multidisciplinary team on INNO projects; o Accountable for brand's weekly Topline and Bottomline analyses in every region and bi-weekly presented action plans to the board; o Worked on weekly brand’s P&L analyses; o Managed trade marketing and in-store strategy;

o Leadership of multidisciplinary team on INNO and RENO projects; o Worked on brand's weekly Topline and Bottomline analyses in every region; o Worked on weekly brand’s P&L analyses;

Master'S Degree, Masters Of Science In Integrated Marketing

Minor: Brand Management

Master'S Degree

Anthropology And Psychology Studies

Woman And Gender Studies

Content Development Strategies For Digital Marketing

Fundamentals Of Filmmaking, Film/Cinema/Video Studies

How To Make Impactful Presentations

Behavioral Sciences