Thales M. Soares

Thales M. Soares Email and Phone Number

Marketing & Commercial Executive | Senior Vice President | CMO, Head of Marketing | General Manager | Innovation & Growth | Brand Builder | CPG – FMCG | Durables | Health & Wellness @ Cuisinart
Thales M. Soares's Location
New York City Metropolitan Area, United States, United States
Thales M. Soares's Contact Details

Thales M. Soares work email

Thales M. Soares personal email

n/a
About Thales M. Soares

Executive with multinational experience in marketing, brand building and general management for leading Consumer Products companies. Proven agility to deliver sustainable results across diverse categories, markets (U.S. and international) and contexts (turnaround and accelerated growth).Devise strategies and translate them into high-impact multi-channel marketing and commercial plans, leading iconic brands through digital transformation and growth behind consumer-driven innovation, integrated marketing campaigns, and superior go-to-market execution. Seasoned in delivering multi-year top and bottom line growth, as well as turnarounds and expansion into new categories.Change catalyst, forward-thinking and collaborative leader who builds high-performance organizations, inspiring and enabling them to achieve more. EXPERTISE:Profit & Loss (P&L) Management | Business Strategy & Operations | Innovation and New Product Launch | New Business Models | Brand Management | Advertising & Creative Development | Digital & Omni-channel Marketing | eCommerce | Analytics & Insights | Sales Strategy | Cross-Functional Leadership | Team Development & Organization Building

Thales M. Soares's Current Company Details
Cuisinart

Cuisinart

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Marketing & Commercial Executive | Senior Vice President | CMO, Head of Marketing | General Manager | Innovation & Growth | Brand Builder | CPG – FMCG | Durables | Health & Wellness
Thales M. Soares Work Experience Details
  • Cuisinart
    Vice President / Head Of Marketing
    Cuisinart Oct 2023 - Present
    Stamford, Ct, Us
    I am the Chief Marketing Officer for Cuisinart, leading Brand, Analytics & Insights, Creative, Media/Social/PR, and Marketing Operations. I lead the development of strategic marketing initiatives and go-to-market plans to drive growth, while championing the transformation of organizational capabilities across marketing and innovation.
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  • Sharkninja
    Sr. Vice President Of Marketing & General Manager – Floor Care & Home Environment
    Sharkninja Jul 2021 - Apr 2023
    Needham, Ma, Us
    I led Shark's Vacuum and Home Environment categories. SharkNinja aims to positively impact people's lives every day in every home around the world.
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  • Performa Advisors
    Sr. Advisor & Consultant
    Performa Advisors Mar 2021 - Jun 2021
    Miami, Florida, Us
    Boutique growth advisory firm that taps into experienced industry practitioners and executives to help companies drive real, sustainable top-line growth though revenue management, pricing, brand building, innovation and commercial strategy.www.performaadvisors.com
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  • Bayer
    Vice President Of Marketing & General Manager – U.S Skin Health
    Bayer Jan 2019 - Feb 2021
    Leverkusen, North Rhine-Westphalia, De
    Led Skin Health in the U.S towards growth acceleration. Managed P&L and governed business strategies, innovation pipeline, brand building, marketing activation including digital and eCommerce, as well as go-to-market.
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  • Procter & Gamble
    Vice President – Gillette Fusion Franchise & Grooming Innovation
    Procter & Gamble Sep 2015 - Nov 2018
    Cincinnati, Ohio, Us
    I led global marketing, strategy and innovation for Gillette’s premium $2B franchise (Fusion5), as well as Grooming Front End Innovation, including i) new GilletteLabs super-premium line to transform shaving standards and ii) internal incubator for brand and business model innovation.
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  • Procter & Gamble
    Sr. Marketing Director – Global Shave Care Front End Innovation & Brand Capabilities
    Procter & Gamble Apr 2014 - Aug 2015
    Cincinnati, Ohio, Us
    I headed marketing and business for Shave Care Front End Innovation, including Gillette and Venus ($5B). Also responsible for raising brand capabilities for Global Shave Care organization.
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  • Procter & Gamble
    Sr. Marketing Director – Gillette Essentials Global Franchise
    Procter & Gamble Nov 2011 - Mar 2014
    Cincinnati, Ohio, Us
    As the marketing and business leader, I drove top-line acceleration in the Gillette Essentials $2B portfolio of mid to low-tier Razors and Shaving Preparation business.
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  • Procter & Gamble
    Marketing Director – Gillette Blades & Razors Emerging Markets
    Procter & Gamble Jul 2011 - Oct 2011
    Cincinnati, Ohio, Us
    I led the plan for expanding Gillette’s top premium system, Fusion ProGlide, into emerging markets.
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  • Procter & Gamble
    Marketing Director – Fabric Care Emerging Markets
    Procter & Gamble Nov 2008 - Jun 2011
    Cincinnati, Ohio, Us
    Driving growth in LATAM, Central/Eastern Europe, MENA, China, and India/SE Asia, I owned low-tier laundry brands ($1B), governing strategies, campaigns, and a global innovation pipeline.
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  • Procter & Gamble
    Sr. Brand Manager – Fabric Care Latam South Cone (Brazil, Argentina And Chile)
    Procter & Gamble Oct 2005 - Oct 2008
    Cincinnati, Ohio, Us
    I led the premium laundry detergent brand, igniting the strongest growth period for laundry in a decade. Won a Cannes Silver Lion for TV commercial in prestigious Cannes Advertising Festival.
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  • Procter & Gamble
    Sr. Brand Manager – Shopper Marketing Brazil
    Procter & Gamble Mar 2004 - Sep 2005
    Cincinnati, Ohio, Us
    I set-up the first-ever Shopper/Retail Marketing team in P&G Brazil, disproportionately growing sales in key accounts. I also developed joint business plans with key accounts, focusing on diapers, detergents, shampoo and cough&cold OTC products.
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  • Procter & Gamble
    Brand Manager – Fabric Care Latam South Cone (Brazil, Argentina And Chile)
    Procter & Gamble Jul 2003 - Feb 2004
    Cincinnati, Ohio, Us
    I increased sales in the region, delivered winning advertising campaign and new product launch.
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  • Procter & Gamble
    Brand Manager – Fabric Care Brazil
    Procter & Gamble Feb 2000 - Jun 2003
    Cincinnati, Ohio, Us
    Responsible for Fabric Care portfolio, including innovation pipeline, marketing and advertising, as well as trade and promotional plans. I re-launched a laundry brand as well as new variants.
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Thales M. Soares Skills

Brand Management Consumer Products Strategy Shopper Marketing Market Planning Market Analysis Segmentation Customer Insight Product Launch Marketing Strategy Fmcg Cross Functional Team Leadership Trade Marketing Product Innovation Marketing Management Business Strategy Brand Equity Strategic Planning Marketing Brand Architecture Market Research Global Marketing Fast Moving Consumer Goods Product Development Management Innovation Development Portfolio Management Pricing Competitive Analysis Team Building Global Brand Development Business Planning Advertising Leadership Mentoring Communication Development P&l Management Brand Development Digital Marketing Integrated Marketing Coaching Training Consumer Insight Market Entry New Market Expansion Direct To Consumer Global Cross Functional Team Leadership Brand Equity Development International Marketing

Thales M. Soares Education Details

  • Instituto Tecnológico De Aeronáutica - Ita
    Instituto Tecnológico De Aeronáutica - Ita
    Electronic Engineering
  • Insper Instituto De Ensino E Pesquisa
    Insper Instituto De Ensino E Pesquisa
    General

Frequently Asked Questions about Thales M. Soares

What company does Thales M. Soares work for?

Thales M. Soares works for Cuisinart

What is Thales M. Soares's role at the current company?

Thales M. Soares's current role is Marketing & Commercial Executive | Senior Vice President | CMO, Head of Marketing | General Manager | Innovation & Growth | Brand Builder | CPG – FMCG | Durables | Health & Wellness.

What is Thales M. Soares's email address?

Thales M. Soares's email address is ts****@****nja.com

What is Thales M. Soares's direct phone number?

Thales M. Soares's direct phone number is +161746*****

What schools did Thales M. Soares attend?

Thales M. Soares attended Instituto Tecnológico De Aeronáutica - Ita, Insper Instituto De Ensino E Pesquisa.

What skills is Thales M. Soares known for?

Thales M. Soares has skills like Brand Management, Consumer Products, Strategy, Shopper Marketing, Market Planning, Market Analysis, Segmentation, Customer Insight, Product Launch, Marketing Strategy, Fmcg, Cross Functional Team Leadership.

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