Thalia Chalkia Email & Phone Number

Athens, Attiki, Greece

A leading commercial company in the Household industry with an expanded organisational structure in Cyprus, Greece and Romania. Major brands owned: Eureka®, Aroxol®, Topine®, Igienol.Main responsibilities:• Operate as an active Member of the Management Team, leading a team of 42 members in the Greek Market (Key Accounts, Field Managers, Trade Marketing).• Plan, manage and oversee the company’s sales strategy at all channels (Modern Trade, Traditional Trade, Distributors).• Contribute & execute an effective growth strategy focused both on financial gain and customer satisfaction.• Prepare models towards future profitability of identified opportunities.• Implement Top to Top negotiations with customers.• Track insights across the network to set strategic direction and inspire collaboration across cross-functional teams.• Conduct detailed Market research so as to pinpoint new business opportunities and identify new markets and customer needs.• Review challenges regularly and suggest solution-based plans while simultaneously training the sales team for the best results.Achievements:• Keep a sustainable profit and sales growth from 2015 until the present year, 2024, by initiating new commercial policies and new structures.• Achieve an increase of 38% vs a total market operating decline of 10%.• Shift In House Warehouse & Distribution to Outsource saving 30% annual cost.• Design a significant restructure of the Sales Department to address Modern Trade needs.

One of the leading producers in the Greek Dairy industry, generating 173 million € turnover in 2012. Mevgal held the 3rd position in the Fresh milk and Yogurt categories in the Greek market & the 2nd position in the prepacked cheese category.Main responsibilities:• Supervised and controlled Marketing & Trade Marketing of company’s brands in Greece including Mevgal®, Only®, Recor®, Topino®, Frutomania®, Makedoniko®.• Acted as a Member of the Management Team, leading a team of 6 members.• Planned marketing strategic development schemes by cooperating with clients, managers, creatives, content providers, and distribution partners to implement successful Short & Long Term Marketing strategy plans focused on customer clientele expansion.• Designed and implemented marketing campaigns, such as control group segmentation, testing, tracking, results briefs, analyses, and recommendations.• Developed and conducted marketing plans, strategy, product branding, Advertising and promotional campaigns.• Reviewed challenges regularly and suggested solution-based plans while simultaneously training the sales team for the best results.• Participated in conventions, conferences, and exhibitions while restructuring the business product portfolio.• Handled effectively ATL & BTL, Digital activation, CSR, PR, Pricing, NPDs and Competitor monitoring.• Cooperated closely with Advertising & PR agencies.Achievements:• Mevgal brand reached the 3rd position (in value share) in the total Greek Yogurt market in 2012 (from the No. 4 player in 2011).• Development of an annual Trade Marketing plan based on Customer and Product category strategy for the first time in the company in 2012.• Successful launch of Baby Yogurt in May 2013, reaching 5,2% value market share (target 4%).• Famous brand award for Mevgal yogurt in 2013.

Athens

Main responsibilities:• Managed the full-cycle process of transferring Sanex® from UL to Colgate.• Crafted strategy to safeguard the Brand’s position in the market until shifting to new ownership.• Implemented business strategy to ensure the sustainability of the brand.• Fostered effective collaboration with all company departments to achieve brand targets.

Main responsibilities:• Set and record corporate short-term and long–term goals and objectives responsible for Sales & Marketing of Sanex® in Greece & Cyprus.• Developed business plans and objectives while counselling the board of directors on marketing and business issues or decisions.• Presented reports regarding corporate performance and potential solutions towards handling difficulties.• Motivated and led managers as well as senior executives while establishing strong relationships with external collaborators towards the expansion of the corporate network.• Designed and declared the business profitability goals via specific goal-setting schemes and planning.

Main responsibilities:• Managed Sales and Marketing of the Brands to Cyprus, Bulgaria, Romania, Slovenia, Turkey, Albania, Croatia, Serbia, Malta, Bosnia & Herzegovina, and Israel, reporting to the General Manager in Greece.• Undertook full responsibility for 24% of the Company’s turnover.• Acted as a Member of the Management Team, leading a team of 6 members.• Managed and controlled full P&L accountability (per country/category).• Designed and promoted marketing plans development and implementation per brand, per country for pricing, ATL and BTL activities.• Developed partnership agreements with leading local Distribution companies.Achievements:• Exported business top-line growth of +37% from 2006 -2009, driven by opening new markets and new categories.• Generated a turnover of $50M, supported by an A&P budget of $12M, servicing customers either directly (Greece) or through distributors (11 countries).

Main responsibilities:• Supervised and implemented the company’s total brand portfolio, including Proderm®, Sanex®, Fissan®, Badedas®, Ambi Pur®, Vapona®, and Kiwi®.• Acted as a Member of the Management Team, leading a team of 8 members.• Prepared and applied short & long Term Marketing strategy.• Discovered customer trends and made marketing plans as per needs.• Coached marketing teams for project completion and allocated marketing budget via digital, print and media platforms.• Cooperated with operations and sales so as to meet company goals and vision.• Handled ATL & BTL, Pricing, NPDs, Competitors monitoring, as well as Public Relations tasks.• Led the Marketing team successfully and achieved targets in a matrix organizationAchievements:• Achieved Top Line growth 2006 vs 2004 of Baby Care +12%.• Managed Top Line growth 2006 vs 2004 of Body Care + 6%.• Introduced new NPDs procedure (CSP).• Won the Global Award by Sara Lee International for best execution of the ‘Sanex for Men’’ launch in Greece.• Won the Global Award by Sara Lee International for best execution of ‘Ambi Pur Relaunch’ in Greece.

Main responsibilities:• Planned and implemented marketing strategies for the brands: Proderm®, Inco Baby®, Fissan®, Delial®, Ambi Pur®, Kiwi®.Achievements:• Coordinated Baby care international projects.• Took initiative of Proderm Laundry products, resulting in a 12% contribution to the company’s sales value and 15% of the profit.

Main responsibilities:• Managed Product Analysis, Market Analysis as well as the Product Strategy in a subsidiary of Sara Lee, «INCO Hellas SA», responsible for Proderm®, Inco Baby®, and Cremedas®.• Conducted product development, coached product managers and assisted in senior management tasks.• Developed a long-term product strategy for the product team and stakeholders.• Pinpointed product traits as per customers’ existing and potential needs.

Main responsibilities:• Collected and analysed market and competition research data so as to suggest product’ differentiations or alterations for Coppertone® and Proderm®.• Worked closely with internal teams on product requirements and features.• Prepared and presented reports on findings, defects, improvements, statuses, and risk management.

Main responsibilities:• Contacted clients about their needs as well as developed timetables and budget planning for P&G (Pampers®), J&J (Act®, Reach®, O.B. ®, Carefree®, Elvika (Eminence®).• Led teams towards project implementation within deadlines.• Reported the sales level and designed corrective measures if necessary.

Master Of Business Administration - Mba

Activities and Societies: ULV Marketing Association,

Bsc, Business Administration, Major: Marketing Management

Activities and Societies: Deree Alumni Association