Thalita Froes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Consultoria de Marketing - Análise do momento do marketing na empresa- Analise estratégica da marca- Desenho do plano de MKT alinhado com objetivos comerciais- Desenho do time de MKT - Posições e job description- Headhunting de novas posições- Definição e execução de ações táticas de marketing- Report de resultados

Criação de conteúdo e facilitação de cursos e treinamentos de Aprendizagem corporativa, focados em desenvolver a competência da liderança em pessoas e empresas.

- Liderança e gestão de equipe de MKT e vendas: Definição de R&R, gestão de resultados, acompanhamento de desenvolvimento individual;- Gestão da área de MKT e vendas: Acompanhamento de resultados, definição de estrutura, processos e projetos de marketing, budget;- Desenvolvimento e acompanhamento da estratégia de marketing (digital)- Relacionamento com.

São Paulo

- Consulting Business Unit Marketing Strategy focused on acquisition, lead generation and conversion - BR/ MX/ USA- Corporate Marketing management: Branding, Internal communication and Recruitment Marketing- Marketing department development focused on analytics capabilities and results oriented: Marketing Processes, Roles & Responsibilities, Pay Roll, New.

Brasil

• Sony Mobile marketing plan development
• Marketing strategy planning and implementation as Digital Business: New brand positioning, targeting, consumer journey, brand language and campaign localization;
• E-commerce strategy and sales results management
• Media strategy planning: offline and digital (social, SEO, SEM, measurement & analytics) media plan and content development as TVC, digital videos, website, display media;
• Agency management: Digital, Advertising, PR, POS;
• Social Networks and content development

São Paulo E Região, Brasil

• Souza Cruz account services
• “AHEAD” unbranded campaign planning and execution
• Point of Sales material development: Creation, production and distribution
• Responsible for global communication alignment of the brands Free and Kent.
• Partners/ Vendor Management: production suppliers, digital and events agency management.
• Workflow and Budget Management.

Brasil

• Brand and Market indicator analysis, actions to strengthen the positioning, management of visual identity;
• Cross functional project leadership: Events, Digital, Public Relations, POS;
• Agency management: Digital, Advertising, PR;
• Marketing strategy management: Media plan and content development as TVC, digital videos, website,Display media;
• LG Smartphone category advertising production: Briefing, PPM, production, implementation, media plananalysis, measurement of results, workflow and budget control,
• Digital Marketing content production (campaign, promotions) and brand asset management (website,Social media)

• Responsible for McDonald’s account services;
• Campaign implementation/ production: Creation, Production, Distribution - Over 800 restaurant Network;
• ATL and BTL campaign development and implementation across brand touchpoints;
• Brand architecture management: McCafé, McEntrega, Drive-Thru and Breakfast
• Brand positioning: “Instituto Ronald McDonald’s”;
• “McDia Feliz” campaign/ event management and implementation;

Mba, Digital Business Strategy

Comportamento Do Consumidor, Marketing/Marketing Management, General

Gestão De Marketing Digital De Alta Performance, Marketing Digital

Comunicação Integrada De Marketing, Marketing/Marketing Management, General

Bacharelado Comunicação Social - Relações Públicas, Public Relations, Advertising, And Applied Communication

Fce

Metodologias Ageis

Especialização, Psicanálise

Formação em psicanálise