Senior Cx Designer - Itaú Project
CurrentPhase 1: At Itaú Bank, I was responsible for mobile and internet experiences related to tax payments. During this period, I created the journey for paying vehicle taxes (IPVA). Additionally, we conducted a Discovery phase to thoroughly understand the end-to-end behavior of customers who pay taxes and identify which taxes are currently the most paid. Qualitative research, guerrilla-style moderated and remote usability tests (Maze), and SUM testing were conducted for the project.Phase 2: Continuing at Itaú, now in the realm of corporate clients, I was tasked with maintaining and overseeing the development of the post-sale journey for revolving credit loans. During this time, we created a repackaging journey that assisted companies facing financial difficulties in changing the due date or reducing the installment amount they needed to pay. To validate the journey, we conducted SUM testing to understand if our proposals were feasible.