Co-responsible for develop plans, fostering initiatives, and also monitoring D&I commitments and achievements.

Management of a multidisciplinary marketing team of 15 headcounts. The Awareness Marketing team reinforces Neon's purpose and builds brand reputation with our main target, the brazilian worker (CD class). We're responsible for content creation (owned social media); Awareness activations and communication initiatives; Public Relations (PR); and product and services launch promotions.

Lead a crossfuntional team (10 FTEs) focused on brand building - Brand Strategy, Data & Insights, RP and Brand Design. Coordinate processes with comms suppliers (ex. advertising agency). Work on areas’ KRs, focusing on upper funnel metrics.

Leader of Brand and communications strategies, reshaping the brand purpose and initiatives in order to increase brand value and salience. Main roles: propose the brand plan, coordinate research institutes, brief creative and content teams, lead 3 FTEs.

Sr strategic planner, leading strategic proposals to Brahma brand (main national beer brand in BR). Communication strategies, consumer insights, brand positioning and platform activations.

Co-responsible for planning and managing B2B focused projects involving external partner agencies, aiming to deliver results that merges business objectives and marketing KPIs.Project management, cross-office collaboration, events and activations management. Key projects: Google Black Friday Season 2020 and 2019, Smart Challenge 2019.

Responsible for brand, products and retail communication strategies; market and consumer insights; project management; team management (4 FTEs); brand reports; qualitative and quantitative researches; award-winning campaign case studies (Effectiveness award at Effie BR - 2019, 2018, 2017). Key clients: Renault (BR + LATAM), Red Bull, Petrobras, new business pitches.

Cross-source reports through analysis of distinct 1st and 3d party data sources (Nielsen, Kantar, IbopeMonitor). Project management. Communication insights and recommendations. Conception and development of special projects, from territory partnerships to digital content to Santander, Heineken Co. Brands - Kaiser, Amstel, Bavaria, Sol.

Strategic plans, alignment through agency departments, research stewardship and foresight for clients (briefing, researches, workshops and presentations). Key clients: Jeep and Brasil Kirin brands (now Heineken Co).

Assistance to strategic projects (analysis, reports and recommendations) to Samsung, Schin beer, Itubaína (Brasil Kirin).

Project management and strategic recommendation to Bombril (Digital and Social), Instituto Asas (from Red Bull company) and new business pitches.

Support at campaigns and activations strategies - Nextel, GVT e Mabel.

Support at campaigns and activations strategies (Live marketing). Ford, Johnson's & Johnson's.