Thamires Andrade Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

Acting as a Business Partner for Corporate and Healthcare Franchises (Oncology and Fertility), DE&I, IT, HR, and other Group Functions, with prior responsibility for General Medicine and Commercial, with a result-oriented mindset and guided to meet the needs and expectations of internal and external stakeholder’s in a creative, budget-conscious and proactive way, through:- coordination and creation of internal channel’s content and its strategic management.- reputation, image and brand building aligned with local, regional and global business strategies.- localization and roll-out of integrated communications and creation of disease awareness plans for different audiences in internal and external channels.- setup of social media communication plan, concepts and targeting.- management and execution of employee engagement actions, facilitating dialogue between the company and its staff.- support in development of strategic executive positioning on internal and external media.- support of risk and crisis management on social and traditional media.- media relations to position Merck brand and Healthcare franchises in the press, with the backing of PR agency.- support and management of multidisciplinary projects, initiatives, and internal and external events- management of Digital Influencers Strategy iniciatives, with the backing of PR agency.

São Paulo, São Paulo, Brazil

Acted as Focal Point in Brazil, while the new Head of Communications for Brazil was being hired, dealing with all the internal and external communications responsibilities from all Franchises and internal matters, and being part of the COVID-19 Crisis Committee and Country Leadership Team.

São Paulo, Brasil

São Paulo

Responsible for writing stories and editing articles and notes related to relevant themes within the publishing lines in which she had work, including Science & Health, Health-style, Pregnancy & Children, Behavior, among other editorial lines wrapped up in Lifestyle area.Experience in covering national and international events, such as Volcano Bay (Universal Studios’ water park) opening.Selection of relevant information from news agencies and close interaction and liaising with press offices.Skilled in producing photo shootings and video recordings, as well as editing and updating of channels homepages.Preparation of articles aiming interactivity in the vehicle's social media, promoting the continuous audience growth monthly.

Development of communication plans to meet the company’s areas needs; preparation of company’s wall journal, endomarketing campaigns, planning, and rolling-out of events and celebrations, as well as creating the agenda for the corporate magazine.

Preparation of stories and notes related to education, from the early stage preparation to admission tests to career choices. Since the portal’s purpose was to announce Santander Universidades, one of the bank’s products, it was paramount seeking for relevant stakes in the education area and, for this reason, we would cover main education events.

Social media and corporate content writing.

Maintenance and updating of a teenager-focused blog, preparing mobile content related to fashion, beauty, celebrities, and general knowledge.

Disclosure of the actions of the Minas Gerais government in the leading blogs of the region. Creation of mailing with bloggers contacts, preparation of government releases, disclosure reports, and clipping.

Analysis of articles published about Natura in national vehicles, preparation of reports to measure products with greater visibility in the press.

Master, Transmedia Business Communication

Extension, People-Focused Internal Communications Strategies

Extension, Storytelling Applied To Employee Communications

Extension, Medicine & Journalism

Post-Degree, Integrated Communications And Marketing, Marketing E Comunicação Integrada

Extension, Employee Communications Content And Channels Management

Extension, Social Media Management, And Digital Public Relations, Communication, General

Extension, Institutional Communication And Communication Process

Degree, Social Communication With An Emphasis In Journalism

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