Timothy Hammond Email & Phone Number

New York, Ny, Us

•Leverage consumer insights to develop league-wide go-to-market strategies aimed at growing fan engagement while demonstrating a strong understanding of NBA Fans.•Orchestrate and execute 360° integrated fan marketing strategies and plans for global campaigns, incorporating multi-channel platforms such as TV, out-of-home, print, CRM, DTC product, social, experiential and earned media.•Collaborate closely with the brand and creative team, providing contextual background, opportunities, positioning, approach, messaging, and assisting in the evaluation of creative for global campaign work.•Ensure the consistent representation of the brand's look, feel, and voice across all fan touchpoints, effectively conveying key value propositions and differentiators to fans.•Work closely with internal stakeholders, regional marketing teams and broadcast partners to maximize campaign impact to ensure a consistent end-to-end fan experience.•Develop strategic partnerships and promotions to enhance brand awareness and fan acquisition.•Establish and track key performance metrics and data aligned with business objectives, continuously measuring, and optimizing program effectiveness throughout campaigns.•Identify and direct external experiential, creative and talent agencies.Promoted from Director to Sr. Director

New York, New York , Us

Directed brand and artist campaigns, ensuring marketing alignment across internal departments including Creative, Editorial, PR, Talent, Legal, Finance, and Special Events. Oversaw media planning, digital messaging, CRM, and SEO/SEM strategies for key initiatives. Led fundraising, governmental and artist engagement efforts, facilitating collaboration between internal teams and external consulting agencies. Served as Marketing lead for Business Development, forging new music creator member benefits. Executive produced the ASCAP Experience, the world’s largest conference for creators in all genres of music and launched ASCAP Experience: Home Edition, a live, virtual content series. Doubled press coverage year-over-year and managed 44+ sponsors, forecasting record sponsorship revenue.

New York, Us

Led brand strategy, programming, and business development activities with large budgets. Designed custom campaigns and brand initiatives for priority MTV networks to build awareness and elevate brand value. Led the execution of large-scale events, promotions, and tours. Spearheaded barter-based partnerships with national retailers, brands, and festivals. Developed relationships with media agencies, partners, music industry professionals, and talent. Fostered communication, collaboration, and workflow planning among teams regarding revenue-generation. Coached, mentored, and supervised staff. Monitored team and campaign performance against goals and objectives. Oversaw all marketing for VH1/Logo's signature franchise, RuPaul’s Drag Race, leading to the highest-rated year in network history.Promoted from Project Coordinator to VH1 Consumer Marketing Manager, Logo Consumer Marketing Sr. Manager, and VH1/Logo Consumer Marketing Director.