Anh Than

Anh Than Email and Phone Number

Group Program Manager, Dealer Insights and Strategy @ General Motors
Kirkland, WA, US
Anh Than's Location
Greater Seattle Area, United States, United States
Anh Than's Contact Details
About Anh Than

As an Insights & Analytics Leader with 15+ years of experience, I specialize in leveraging data science, econometrics, and machine learning to drive business growth and optimize decision-making. My expertise includes crafting actionable strategies that improve marketing performance, enhance customer segmentation, and increase conversion rates. With a proven ability to secure executive buy-in and present complex data as clear, impactful insights, I thrive at the intersection of data-driven innovation and business strategy.Key Highlights Include:✓ Leading a team of 7 analysts as Interim Digital Analytics Director during a major organizational transition, maintaining morale and delivering critical business insights.✓ Driving an 8% increase in conversion rates and 32% boost in average order value through CRM data analysis and tailored customer playbooks.✓ Reducing dashboard errors by 30% and improving refresh times by 4 hours through a Tableau migration project.✓ Increasing Flash Sales performance from 60% to 99% through advanced econometric modeling and strategic event timing adjustments.Signature Strengths: Executive-Level Analytics | Data Science & Machine Learning | Regression Analysis | Predictive Modeling | Big Data Analytics | Data Visualization & Storytelling | Marketing Data & Insights | Business Strategy | Change Management | Cloud Data Engineering | Advanced Statistical Analysis

Anh Than's Current Company Details
General Motors

General Motors

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Group Program Manager, Dealer Insights and Strategy
Kirkland, WA, US
Website:
gm.com
Employees:
102186
Anh Than Work Experience Details
  • General Motors
    Group Program Manager, Dealer Insights And Strategy
    General Motors
    Kirkland, Wa, Us
  • Samsung Electronics America
    Senior Manager, Digital Analytics (Interim Director)
    Samsung Electronics America 2022 - Present
    Ridgefield Park, Nj, Us
    • Managed a CRM reporting team overseeing performance, product launches, and events• Led Tableau dashboard migration to GCP with minimal disruptions• Provided C-level insights to optimize CRM strategies, improving conversion rates
  • Intellytics Group
    Principal Strategist
    Intellytics Group 2018 - 2022
    • Defined major customer segments to inform marketing strategy at Intellytics Group• Advised on UX optimization efforts using data and A/B testing• Automated reporting processes to minimize costs and improve efficiency
  • We Communications
    Insight & Analytics Strategy
    We Communications 2016 - 2016
    Bellevue, Washington, Us
    • Led analytics strategy for clients, increased account size through delivering on data-driven insights• Provided qualitative analysis on earned media to gauge market sentiment and share of voice• Collaborated with cross-functional teams to deliver high-quality client services at WE Communications
  • Apollo Education Group
    Senior Manager, Digital Marketing Analytics
    Apollo Education Group 2015 - 2016
    Phoenix, Az, Us
    • Led media mix modeling initiative on a $200 million marketing budget to optimize efficiency.• Managed vendor relationships, data collection, and automation to ensure integrity of results.• Identified and resolved tracking issues, increasing model integrity and actionability.
  • Adp|Cobalt
    Senior Product Research Strategist
    Adp|Cobalt 2013 - 2014
    • Developed studies to determine product value and effectiveness, overseeing test setup and analysis for integrity.• Liaised between business stakeholders and data scientists, driving consensus across units.• Partnered with the University of Washington to establish a Capstone program, benefiting the community and company's net operating income.
  • Adp|Cobalt
    Manager, Business Intelligence
    Adp|Cobalt 2011 - 2013
    • Directed statistical modeling exercise to identify key weaknesses in services, products, and processes.• Led BI initiatives and evangelized use of different information collection methodologies.• Mentored team members for professional development and led some to promotion.• Evangelized use of surveys and research findings to increase company awareness.
  • Adp|Cobalt
    Web Analytics And Optimization Consultant
    Adp|Cobalt 2009 - 2011
    • Managed client relations, aligned KPIs with objectives, and analyzed data to prepare reports.• Developed a mathematical solution to resolve data issues, ensuring client satisfaction.• Produced analytics reports enabling clients to assess business health and trends.
  • Ascentium
    Web Analytics & Optimization Consultant
    Ascentium 2007 - 2009
    • Helped Microsoft launch A/B testing program using Target• Designed test plan and guidance around statistical rigor• Oversaw implementation of Omniture (Adobe Analytics) tracking

Anh Than Skills

Web Analytics Predictive Analytics Analytics Strategic Consulting Business Intelligence Optimization Omniture Key Performance Indicators Strategy Marketing Strategy Sem Google Analytics E Commerce Consensus Building Critical Thinking Interpreting Data Big Data Analytics Online Marketing Digital Marketing Online Advertising Management Analysis

Anh Than Education Details

  • Western Washington University
    Western Washington University
    Economics And Mathematics

Frequently Asked Questions about Anh Than

What company does Anh Than work for?

Anh Than works for General Motors

What is Anh Than's role at the current company?

Anh Than's current role is Group Program Manager, Dealer Insights and Strategy.

What is Anh Than's email address?

Anh Than's email address is an****@****ive.com

What is Anh Than's direct phone number?

Anh Than's direct phone number is +151252*****

What schools did Anh Than attend?

Anh Than attended Western Washington University.

What skills is Anh Than known for?

Anh Than has skills like Web Analytics, Predictive Analytics, Analytics, Strategic Consulting, Business Intelligence, Optimization, Omniture, Key Performance Indicators, Strategy, Marketing Strategy, Sem, Google Analytics.

Who are Anh Than's colleagues?

Anh Than's colleagues are Tracy Weier, Wai Kwan Chan, Kevin Tiessen, Myki Bowling, Sarabjit Sidhu, Oscar Pedra, Michael (Mike) Risch.

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