Anh Than Email and Phone Number
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As an Insights & Analytics Leader with 15+ years of experience, I specialize in leveraging data science, econometrics, and machine learning to drive business growth and optimize decision-making. My expertise includes crafting actionable strategies that improve marketing performance, enhance customer segmentation, and increase conversion rates. With a proven ability to secure executive buy-in and present complex data as clear, impactful insights, I thrive at the intersection of data-driven innovation and business strategy.Key Highlights Include:✓ Leading a team of 7 analysts as Interim Digital Analytics Director during a major organizational transition, maintaining morale and delivering critical business insights.✓ Driving an 8% increase in conversion rates and 32% boost in average order value through CRM data analysis and tailored customer playbooks.✓ Reducing dashboard errors by 30% and improving refresh times by 4 hours through a Tableau migration project.✓ Increasing Flash Sales performance from 60% to 99% through advanced econometric modeling and strategic event timing adjustments.Signature Strengths: Executive-Level Analytics | Data Science & Machine Learning | Regression Analysis | Predictive Modeling | Big Data Analytics | Data Visualization & Storytelling | Marketing Data & Insights | Business Strategy | Change Management | Cloud Data Engineering | Advanced Statistical Analysis
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Group Program Manager, Dealer Insights And StrategyGeneral MotorsKirkland, Wa, Us -
Senior Manager, Digital Analytics (Interim Director)Samsung Electronics America 2022 - PresentRidgefield Park, Nj, Us• Managed a CRM reporting team overseeing performance, product launches, and events• Led Tableau dashboard migration to GCP with minimal disruptions• Provided C-level insights to optimize CRM strategies, improving conversion rates -
Principal StrategistIntellytics Group 2018 - 2022• Defined major customer segments to inform marketing strategy at Intellytics Group• Advised on UX optimization efforts using data and A/B testing• Automated reporting processes to minimize costs and improve efficiency
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Insight & Analytics StrategyWe Communications 2016 - 2016Bellevue, Washington, Us• Led analytics strategy for clients, increased account size through delivering on data-driven insights• Provided qualitative analysis on earned media to gauge market sentiment and share of voice• Collaborated with cross-functional teams to deliver high-quality client services at WE Communications -
Senior Manager, Digital Marketing AnalyticsApollo Education Group 2015 - 2016Phoenix, Az, Us• Led media mix modeling initiative on a $200 million marketing budget to optimize efficiency.• Managed vendor relationships, data collection, and automation to ensure integrity of results.• Identified and resolved tracking issues, increasing model integrity and actionability. -
Senior Product Research StrategistAdp|Cobalt 2013 - 2014• Developed studies to determine product value and effectiveness, overseeing test setup and analysis for integrity.• Liaised between business stakeholders and data scientists, driving consensus across units.• Partnered with the University of Washington to establish a Capstone program, benefiting the community and company's net operating income.
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Manager, Business IntelligenceAdp|Cobalt 2011 - 2013• Directed statistical modeling exercise to identify key weaknesses in services, products, and processes.• Led BI initiatives and evangelized use of different information collection methodologies.• Mentored team members for professional development and led some to promotion.• Evangelized use of surveys and research findings to increase company awareness.
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Web Analytics And Optimization ConsultantAdp|Cobalt 2009 - 2011• Managed client relations, aligned KPIs with objectives, and analyzed data to prepare reports.• Developed a mathematical solution to resolve data issues, ensuring client satisfaction.• Produced analytics reports enabling clients to assess business health and trends.
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Web Analytics & Optimization ConsultantAscentium 2007 - 2009• Helped Microsoft launch A/B testing program using Target• Designed test plan and guidance around statistical rigor• Oversaw implementation of Omniture (Adobe Analytics) tracking
Anh Than Skills
Anh Than Education Details
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Western Washington UniversityEconomics And Mathematics
Frequently Asked Questions about Anh Than
What company does Anh Than work for?
Anh Than works for General Motors
What is Anh Than's role at the current company?
Anh Than's current role is Group Program Manager, Dealer Insights and Strategy.
What is Anh Than's email address?
Anh Than's email address is an****@****ive.com
What is Anh Than's direct phone number?
Anh Than's direct phone number is +151252*****
What schools did Anh Than attend?
Anh Than attended Western Washington University.
What skills is Anh Than known for?
Anh Than has skills like Web Analytics, Predictive Analytics, Analytics, Strategic Consulting, Business Intelligence, Optimization, Omniture, Key Performance Indicators, Strategy, Marketing Strategy, Sem, Google Analytics.
Who are Anh Than's colleagues?
Anh Than's colleagues are Tracy Weier, Wai Kwan Chan, Kevin Tiessen, Myki Bowling, Sarabjit Sidhu, Oscar Pedra, Michael (Mike) Risch.
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