- Developing annual marketing strategy and budget and aligning internal and external marketing activity plans accordingly.- Observing compliance with company branding and marketing protocol and ensuring product presentations and customer proposals comply with such requirements.- Ensuring over-all key brand messaging is consistent and consolidated across all platforms (web, social, IT news portals)and in-line with content strategy.- Monitoring and reporting on website analytics results including tracking of digital campaigns.- Building and managing relationships with key technology vendors and suppliers and identifying strong co-branding opportunities.- Compiling sales release schedules, product development plans, demo equipment and promotional materials (adverts, success stories, technical articles, product videos, reference lists) as required by sales managers and product specialists.- Coordinating with vendors and agency partners in managing external events including product launches, exhibitions, conferences and roadshows.- Planning and managing all internal staff events (Quarterly Updates, Annual Staff Conferences, Year-End Functions etc.)

- Developing and implementing comprehensive marketing and business development strategy.- Briefing and managing all external advertising, media and design agencies to deliver on objectives within timelines and budgets.- Developing and regularly updating all marketing collateral (e.g. company and product brochures, client proposals, presentations, price and client lists, whitepapers, advertising banners, landing pages).- Developing and executing all SEO, PPC, Referral, Email and Social Media campaigns, ensuring that campaigns and landing pages are optimised and monitored daily.- Updating and maintaining all website content via CMS portal including company updates, customer testimonials, product lists and prices, solution videos etc.- Writing and distributing of all press releases, blog articles and newsletters.- Capturing all leads on CRM portal and weekly reporting on status and value of leads and proposals.- Monthly reporting on ROI.- Identifying and coordinating targeted events and conferences for presenting and exhibiting.- Keeping abreast of industry trends and insights, and optimising spend and performance based on key insights.

- Implementing agile methodology in managing and leading project team of developers, front-end designers and QA testers for clients in the financial services industry.- Managing project deliverables in line with the project plan and budget.- Estimating effort required for new products and/or features.- Recording, managing and resolving cross-functional project issues using JIRA project management tool.- Managing project scope and change control and compiling monthly project billing and client reports.- Enhancing NML’s brand image using B2B marketing best practice (Emailers, PPC, SEO, Social advertising).- Developing and managing high-quality content across social media channels and blog.- Updating and maintaining website content via New Media Labs CMS portal.- Planning and executing quarterly New Media Mondays event for the purpose of driving brand awareness, maximising lead flow and attracting the right talent.

- Building and maintaining productive relationships with key stakeholders (Media partners, creative agencies, sponsors)- Writing and distributing all press releases, articles, editorials, email journeys, newsletters and presentations.- Developing and proofing of all marketing collateral (sponsorship proposals, media partnership contracts, event prospectuses, conference booklets, email and advertising banners) to support marketing initiatives.- Producing, proofing and updating social and website content and reporting on website analytics.Researching, monitoring and tracking trends within media, marketing and conferencing industries.- On-site events coordination at all conferences including conducting on-site interviews with speakers and media.

B.COM Honours in Business Management with specialisation in Marketing Management.Business ResearchStrategic ManagementAdvanced Strategic Marketing IssuesConsumer PsychologyDigital Marketing