Thando Lephoto Email & Phone Number

Johannesburg Metropolitan Area

Johannesburg, South Africa

Johannesburg Area, South Africa

- Developing annual marketing strategy and budget and aligning internal and external marketing activity plans accordingly.- Observing compliance with company branding and marketing protocol and ensuring product presentations and customer proposals comply with such requirements.- Ensuring over-all key brand messaging is consistent and consolidated across all platforms (web, social, IT news portals)and in-line with content strategy.- Monitoring and reporting on website analytics results including tracking of digital campaigns.- Building and managing relationships with key technology vendors and suppliers and identifying strong co-branding opportunities.- Compiling sales release schedules, product development plans, demo equipment and promotional materials (adverts, success stories, technical articles, product videos, reference lists) as required by sales managers and product specialists.- Coordinating with vendors and agency partners in managing external events including product launches, exhibitions, conferences and roadshows.- Planning and managing all internal staff events (Quarterly Updates, Annual Staff Conferences, Year-End Functions etc.)

Cape Town Area, South Africa

- Developing and implementing comprehensive marketing and business development strategy.- Briefing and managing all external advertising, media and design agencies to deliver on objectives within timelines and budgets.- Developing and regularly updating all marketing collateral (e.g. company and product brochures, client proposals, presentations, price and client lists, whitepapers, advertising banners, landing pages).- Developing and executing all SEO, PPC, Referral, Email and Social Media campaigns, ensuring that campaigns and landing pages are optimised and monitored daily.- Updating and maintaining all website content via CMS portal including company updates, customer testimonials, product lists and prices, solution videos etc.- Writing and distributing of all press releases, blog articles and newsletters.- Capturing all leads on CRM portal and weekly reporting on status and value of leads and proposals.- Monthly reporting on ROI.- Identifying and coordinating targeted events and conferences for presenting and exhibiting.- Keeping abreast of industry trends and insights, and optimising spend and performance based on key insights.

Cape Town Area, South Africa

- Implementing agile methodology in managing and leading project team of developers, front-end designers and QA testers for clients in the financial services industry.- Managing project deliverables in line with the project plan and budget.- Estimating effort required for new products and/or features.- Recording, managing and resolving cross-functional project issues using JIRA project management tool.- Managing project scope and change control and compiling monthly project billing and client reports.- Enhancing NML’s brand image using B2B marketing best practice (Emailers, PPC, SEO, Social advertising).- Developing and managing high-quality content across social media channels and blog.- Updating and maintaining website content via New Media Labs CMS portal.- Planning and executing quarterly New Media Mondays event for the purpose of driving brand awareness, maximising lead flow and attracting the right talent.

Cape Town Area, South Africa

- Building and maintaining productive relationships with key stakeholders (Media partners, creative agencies, sponsors)- Writing and distributing all press releases, articles, editorials, email journeys, newsletters and presentations.- Developing and proofing of all marketing collateral (sponsorship proposals, media partnership contracts, event prospectuses, conference booklets, email and advertising banners) to support marketing initiatives.- Producing, proofing and updating social and website content and reporting on website analytics.Researching, monitoring and tracking trends within media, marketing and conferencing industries.- On-site events coordination at all conferences including conducting on-site interviews with speakers and media.

Cape Town

B.COM Honours in Business Management with specialisation in Marketing Management.Business ResearchStrategic ManagementAdvanced Strategic Marketing IssuesConsumer PsychologyDigital Marketing

Bachelor Of Commerce (Honours), Marketing Management

- Business Research - Strategic Management - Advanced Strategic Marketing Issues - Consumer Psychology - Online Marketing

Bachelor Of Business Administration, Business Management And Communication Science

3rd Year Modules: - Strategic Planning - Strategic Implementation - Relationship Marketing - Product Management - Promotion Management.

Education record