Communications Marketing Representative
CurrentDevelops clear, compelling, and informative content for diverse audiences, using print collateral, email, ads, corporate reports, web content, etc.Authors feature articles on brand topics, company achievements, and diversity, equity, and inclusion (DEI) initiativesDevelops content strategy and planning for company-wide annual marketing planLeads development of email newsletters for residential and business audiences that consistently surpass industry benchmarks for engagementCollaborates with other business units to ensure their communication projects deliver the best possible customer experience, achieve business objectives, adhere to brand standards, and remain compliant with regulatory requirementsDeveloped the "tone and voice" section of the company's brand guideChampioned effective change management as a representative for corporate communications in multi-year system-change projectsSpearheaded redesign of specific sections of the company website, driving content and marketing strategies that resulted in increased customer engagement