Thane Tennison Email & Phone Number

Round Rock, Tx, Us

San Antonio, Texas, Us

San Antonio, Texas, Us

San Antonio, Texas, Us

Baltimore, Maryland, Us

Product Marketing• Lead $15M+ display advertising business supporting over 200 accounts ranging from Fortune 500 to local businesses across 18 products and 160M imp/month • Manage a team of 10 who drive campaign execution utilizing multiple ad exchange networks and real-time bidding platforms like Appnexus and Centro• Develop revenue projections, manage P&L, set pricing, negotiate discounts and report to C-Level executives regarding performance, trends and new initiatives• Collaborate with sales & marketing to launch go-to-market plans for new products and how they are positioned within our existing product portfolio; resulted revenue by 10x• Aggregate data across 50 Google Analytic accounts for business intelligence around pricing and performance to ensure products are best of breedConsultative Selling• Leveraged industry expertise to expand product offerings to include services around media planning, lead tracking and campaign optimization• Develop digital marketing plans for national C-level clients with budgets over $5M reducing cost per leads by up to $200• Established consistent approach to creative and tagging structure to enable a framework for reporting and A/B testing• Develop case studies, sales training and marketing collateral for advertising products; host external facing webinars and write blog posts• Regularly attend client meetings with sales to help close deals including the largest advertising contract The BDX has ever closed by 2.5xSales Enablement• Educate sales on acceptable ranges of product performance including CTRs, user counts, ad availability and dwell time• Create tools to reduce friction in the contracting process and allow sales to be more productive• Implement marketing automation triggers to notify sales of client activities such as grand openings & agent sales events that could benefit from BDX advertising • Track sales renewals and cancellation trends via Microsoft Dynamic CRM

Austin, Texas, Us

In 2009 the consumer team at Builder Homesite transitioned to Builders' Digital Experience.

Austin, Texas, Us

I was hired to manage ad trafficking, but quickly grew the department into one of the most profitable divisions at the company. As a business unit owner, it's rewarding to see the return on hard work and innovative thinking. • Grew department from one manager to 12-person team and increased revenue 30% YoY for 7 consecutive years in startup environment; supported all stages of the business from trafficking to sales and creative services• Defined processes and workflow with partners to streamline billing and trafficking; developed service level agreements for account managers• Hosted regular sales calls to identify new opportunities, increase client advertising spend and overcome obstacles for prospects• Presented to trade groups like the Austin & Houston Home Builder Associations• Launched new products – the Vertical Ad Network, Realtor.com Native, BeBack, Mobile and Inventory eFlyer • Led advertising business expansion through joint venture with Realtor.com

Us

At Drew-Walker Group, I experienced what it was like to be on the ground floor of a new start up advertising agency. This is where I first started exploring digital advertising...we needed a low cost effective solution to market ourselves. • Created and implemented procedures to manage workflow, organize accounts and track billing for start-up agency• Responsible for training and mentoring entry level hires on sales positioning, organization and business acumen• Managed a variety of traditional, digital and experiential marketing campaigns including television and e-commerce websites• Designed and launched the Toyota Manufacturing Visitor Center including an end-to-end visitor journey focused on Toyota’s manufacturing process• Self-initiated SEM marketing campaign and public relations efforts for The Drew/Walker Group garnering coverage in the San Antonio Business Journal and other local publications

San Antonio, Texas, Us

I really enjoyed my time at Creative Civilization. Al & Gisela Aguilar have a true passion for the business and love for their profession. Under their direction, I had the opportunity to work on beloved brands such as the San Antonio Spurs and the San Antonio Express-News. I learned how to pitch and sell campaigns, manage the day-to-day business and anticipate future client needs. The office and work life was always fun and inviting; a great place to work.• Managed client relations for the agency’s largest accounts (San Antonio Spurs, the San Antonio Express-News and TxDOT) by overseeing Account Coordinators and working with agency’s internal departments• Responsible for predicting client needs and managing to project completion including strategic planning, developing estimates, outlining production schedules and assuring quality control throughout the process • Led strategic discussion, positioning and campaign launch of 210SA, a new Alternative Weekly publication; launch included a mix of media placements as well as event presence and co-branded opportunities• Accustomed to managing multiple projects with experience in broadcast, print, outdoor, direct mail, online and out-of-home

Coordinated direct mail and catalog materials for Dell Computers Public Sector.

Bachelor Of Arts Degree In Mass Communication, Advertising

Bachelor Of Arts (B.A.), Mass Communication/Media Studies