1. Create custom change management and communication plans suited to unique culture and stakeholder needs along with the type and size of change. 2. Build relationships with clients, internal staff, and online community by maintaining Facebook, Twitter, LinkedIn, and other media accounts. 3. Track marketing efforts in direct print, client meetings, and social media to report results and new ideas to marketing team.4. Support business and brand using a social media plan and marketing calendar. 5. Create compelling communications that will be shared to and by leaders and other influencers of change.6. Analyze information and feedback about the change process for projects.7. Develop proficiency in change management models, theory, tools, techniques, and best practices.