Thang Tran Email & Phone Number

Ho Chi Minh City, Vietnam

Responsibilities for GREENFEED Group's brand management:- Drive the growth of GREENFEED Group's brand awareness, share of voice, share of search and equity.- Develop and manage GREENFEED Group's strategic brand architecture and portfolios across 3F (Feed-Farm-Food) business sectors.- Manage to ensure the consistency of brand identity and the proper usage of brand assets on all physical and digital channels, touchpoints, and materials.- Monitor closely, uplift and protect GREENFEED's brand health in the market.- Be a strategic brand advisor to all the business entities of the Group.

Ho Chi Minh City, Vietnam

Head of Corporate Branding and Community Department.I'm leading a full-function team of Communications enthusiasts to build and elevate 360-degree brand awareness and advocacy inside out:- Corporate Affairs: Internal communication and employee engagement to foster the corporate culture of striving for shared purpose, continuous growth, and appreciation & belonging at work. Highlighted results: ~85% CSAT throughout activities and events of all sizes in a year; 1.5x brand advocacy among employees- Corporate Affairs: External communication to uplift brand awareness on digital/social media channels. Highlighted results: 10x brand awareness and coverage across media channels; 2x brand resonance in one year.- PR: Plan, apply and execute to help company win a handful of the industry's esteemed Awards for the first time, including APEA 2023, Vinasa's Top 10 DTC 2023 (2 categories), Top 15 VBIT 2024 by ITviec, and GPTW Certification 2024.

02 Tan Vien, Tan Binh District, Hcmc, Vietnam

Key responsibilities:BRAND CREATIVE SUPERVISOR, working with 5 accounts and 2 designers- Set up EVP and Brand Essence: archetypes, portrait, visual, voice, writing style,... and content guidelines- Generating creative concepts for events all year round: key messages & visuals and videos- Copywriting, content and video script writer- UX designer for 3+ large event's landing pages/web appsDIGITAL MARKETING LEAD of a team of 5 members:- Digital strategic planning: Website, SEO, Email marketing, Facebook, Linkedin and Youtube- Key achievements:+ Increased Facebook ads' conversion rate by 300%+ Decreased Facebook CPA by 100%+ Increased email marketing response rate by 300%, build rapport with the audience+ Acquired over 10K qualified complete applications every year, increasing 30% application per jobPRODUCT OWNER of KMS Careers website ecosystem:- UX designer: stakeholder coordinator, strategic plan, information architect & UX design- Feature updates and project manager- MKT tool tracking and integration- Content plan

Ho Chi Minh City, Vietnam

- Made strategic planning e.g. business lean canvas, marketing strategy/plan,... for the startup- Built a software product to radically change how the studios talks to its customers in the industry- Built Brand identity: brand essence, logo, color palette, core values,... and brand assets.- Built website and in charge of SEO and social media marketing.

Tan Binh Dist., Ho Chi Minh City, Vietnam

• Run 20+ internal and external events for PYCO Group and 10+ events for its partners in Vietnam (ansarada, Magnolia) over the past year, involving producing creative ideas, planning, communication, and execution• Assisted in day-to-day internal and external communications and marketing activities such as e-mail marketing for recruitment, company’s social channels, and engagement activities• Involved in brainstorming ideas, designs process, and marketing collateral (POSM, gifts, videos, so on) for both engagement and branding purposes• Collected and edited company’s monthly internal newsletters• Managed and promoted the company’s communications channels

• Wrote and contributed weekly articles following topics assigned by the Content strategist to the Blog• Seeded to increase the blog posts’ reach