Financial Planning & Analysis - BI Finance• Shopee online budget (Direct discount voucher, Rebate, Coin) owner, actively control budget utilization and performance with project owners (BD, MKT, SM) and evaluate the investment efficiency.• Take main responsibility for data, financial analyses and models of online investment.• Lead a task force team (cross-functional team, 8 members) to keep track of topline platform performance and key initiatives, besides, provide high-quality analyses with diverse aspects (P&L, buyer growth, seller growth, marketing, …).• Build projection models, reports, analysis, query tools or ad-hoc requests for Seller Programs (Counter Program, Priority, FreeshipXtra, CashbackXtra) and monitor them closely with program PICs.• Build P&L data mart and take a role of VN P&L metrics’ alignment.• Lead the efforts to train new members of the team in both technical and business sides.

• Analyzed and evaluated business key metrics, then democratized data by building dashboard and report using Excel, Google Data Studio• Proposed D-day/daily/monthly ads budget and spending strategy and daily adjusted the budget • Proposed short-term as well as long-term strategy for sales and advertising to CEO• Lead performance team to implement stated strategy and evaluated daily• Managed e-commerce channels and worked with e-commerce partners (Tiki, Lazada, Shopee, Fitin), then optimized and built tactics to boost sales• Optimized e-commerce website performance with developer team