Thanh Binh Le Ba is a Director at Binh Minh Company at Entrepreneur. They possess expertise in market research, retail, sales management, marketing management, brand management and 20 more skills. They is proficient in English.
Entrepreneur
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YoutuberEntrepreneur
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DirectorBinh Minh Company Oct 2017 - PresentDong Nai, Vietnam
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Assistant DirectorHung Nhon Company Jun 2013 - Oct 2017Dong Nai
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Digital Marketing ManagerFace Digital Aug 2012 - Jun 2013Hcm, Viet NamFace Digital is the digital agency company specializing in planning, website building, online communication and social network.Main responsible for project management to make sure that Digital Marketing Campaigns are followed on time and get KPIs and objectives; such as:+ Conceptualize, develop and planning innovative digital marketing strategies and solutions to the clients. Build relationship with Clients, Partners, Suppliers and Freelancer Teams. + Manage the team, monitor the freelancer team and work with Partners, Suppliers to support the digital campaigns, such as MTECH, PLUS MEDIA, AKA, VNG Support Team, Facebook Group Admin … + Support to Account Team to prepare the creative proposals for pitching and new campaigns (Highlands Coffee, Citimart, VIB bank, BHD, Nestle…).+ Building, planning and managing projects.+ Responsible for managing and reporting the activities follow campaigns Key Projects: + “Suc Manh Tri Thuc” Compaign, Thien Long Group from 09/2012 - PresentIncrease the brand awareness nationwide with more than 2 million visits in the microsite bancobiet.vn. Held successfully “Kham Pha Kho Tang Kien Thuc” with over 6000 participants and iIncrease fans in Facebook from 10,000 to over 160,000 and 20,000 in Zing. + “Bung Suc Song Cung Twister” & “Thu Tai Doan Bai Hat” Contest, "Do Suc Am Nhac" Fanpage from 12/2012 – 02/2013Managed the fanpage (admin) and raise the number of fans from 7000 to 10000 fans by successfully organizing the game “Bung Suc Song Cung Twister” and “Thu Tai Doan Bai Hat”. Led the education and brand awareness for Twister brand via the game show “Do Suc Am Nhac” on HTV7 + “Khoanh Khac tiNi” Compaign, tiNiWorld from 08/2012 – 10/2012Successfully held the contest “Tini Moments” to increade brand awareness among potential customers. Introduced edutainment centers and characters of tiNiWorld.
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Brand ManagerAsso Pharma Co,. Ltd Aug 2011 - Aug 2012VietnamAssopharma is a leading pharmaceutical company in the pharmaceutical import and distribution of specialized treatment and care for men. Responsible for planning strategy and implementing marketing activities to increase brand awareness, building and launching for two products: Proxeed and Ezerex. + Communication and viral campaign information through channels: PR Online, Banner Ads (Dantri.com, 24h.com, vnexpress.net, thanhnien.com.vn, webtretho.com …), Forum Seeding channels (bacsi.com, eva.vn, webtretho.com, anhemoi.com…), PR, Adverting ( Tuoi Tre, Thanh Nien, Bong Da, Suc Khoe…) and radio channel.+ Plan and execute “Online Consulting” on Thanh Nien online.+ SMS and Email marketing to take care customers and doctors+ Allocating POSM to hospitals, pharmacies, doctor’s offices, Gym Centers…+ Execute trade promotion and consumer promotion to launching products.
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Freelancer Team LeaderDong Tay Promotion Oct 2005 - Apr 2012Dong Tay Promotion is the subsidiary of Dat Viet Corporation, which is one of the biggest media company in Viet Nam. Build and manage a freelancer team to compose, collect and edit questions for two TV gameshows “Chung sức” and “Chuyện nhỏ”.
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Visual MerchandiserVien Thong A May 2010 - Oct 2010HcmVien Thong A is one of the top retail chain mobile, laptop, accessories part in Viet Nam.Responsibile for Vien Thong A’s visual merchandise. + Handled the visual merchandiser for mobile and laptop segment. Worked with brand managers to allocate, manage and implementation promotion activities. + Worked with all of mobile and laptop brand representatives to replace new cabinets, images, advertising, POP by brands for all of VTA’s stores to appropriate for VTA’s standards. (Nokia, Sam Sung, LG, HTC…)+ Managed (image, display, places), allocate and approve of brands to advertise, organize events, promotions…in VTA’s stores: launching Nokia C3, Sam sung Wave…+ Set up operation process among Visual Merchandise and other departments. Set up Renew store process, supporting process between VTA and suppliers.
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International Brand Executive/Trade MarketingAr Group Jsc Jul 2009 - Apr 2010Anh Rang is the sole optical distributor for 80% market share in Viet Nam.+ Implement and supervise marketing plans (advertising, events, sponsorship, promotion…) to launch and re-launch eyewear products. + Implementing trade marketing activities, retailers classification, building retailing policy.+ Guide and support sales, POS to display image, product, POP to increase revenue.
Thanh Binh Le Ba Skills
Thanh Binh Le Ba Education Details
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BmgDigital Communication And Media/Multimedia -
Institute Of Applied Marketing (I.A.M)Marketing -
Pro-SkillsSoft Skills -
University Of Economic, Viet NamMarketing Management
Frequently Asked Questions about Thanh Binh Le Ba
What company does Thanh Binh Le Ba work for?
Thanh Binh Le Ba works for Entrepreneur
What is Thanh Binh Le Ba's role at the current company?
Thanh Binh Le Ba's current role is Director at Binh Minh Company.
What schools did Thanh Binh Le Ba attend?
Thanh Binh Le Ba attended Bmg, Institute Of Applied Marketing (I.a.m), Pro-Skills, University Of Economic, Viet Nam.
What are some of Thanh Binh Le Ba's interests?
Thanh Binh Le Ba has interest in Reading Book, New Technology, Investing, Marketing, Management Training, Digital Reading Book Socital Networks, Socital Networks, Digital, Branding.
What skills is Thanh Binh Le Ba known for?
Thanh Binh Le Ba has skills like Market Research, Retail, Sales Management, Marketing Management, Brand Management, Market Planning, Marketing Strategy, Digital Marketing, Online Advertising, Public Relations, Marketing Research, Team Leadership.
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