- Build up business direction and implementation plan.- Daily operation the company business includes retails shop and provide solutions for business consultance.- Manage purchasing team to purchase products and service for retials shop.- Corporate with out sourcing accounting company to complete monthly, quarterly report and yearly report.- Recruiting staff, training, setting KPI and evaluating.- Prepare B2B contract and negotiate with customers about strategic business consultant, provide solutions of organization; marketing; sales for SME company. - Balance the company resources; responsible for the company revenue and profit.- Report to chairman about the company results

- To in charge of Sales Director to develop business for Goldsun in the South of Vietnam.- Planning long & short-term strategy for the business of the South including cookware, kitchen, and home appliance products by setting the sales target by monthly/quarterly/yearly.- Set-up organization for the branch to get along with the direction of the company.- Responsible for revenue, cost, and results of Goldsun in the South.- Manage back office and front office including accounting, finance, HR, ASS, planning, sales, marketing, product groups, warehouse and logistic in order to support for the business- Develop sales channel including MT, GT, TV online to achieve monthly, quarterly, and yearly sales target.- Develop new products to meet the market demand for the south of Vietnam.- Support Modern Life chain store for retails business.- Recruiting, training, and evaluating managers (KPI) by monthly. - Build up working process to make sure the operation run smoothly for the branch.- Monthly meeting with Board of Directors to report about the result of Southern branch.- Carry out other assignments as Board of Management appointed.

'- Monthly market visit and have action plan after visit the market.- Market Analysis, Competitors Analysis, Customer Analysis in order to do marketing strategy for the company by yearly, quarterly, monthly.- Study Brand Strategy and prepare for Brand Planning.- Manage Brand Identification System to apply for all POSM and Advertising Materials.- Study GFK report, analysis and have action plan for ASIA/Tefal.- Setup product strategy (MCI), product planning for each sales channel according company product assortments.- Study price, do pricing positioning and pricing structure to make sure GM% for the ASIA/Tefal - Set up the trade marketing planning by monthly, quarterly and yearly. - Set-up marketing budget, and control marketing cost centers in order to improve the market share for ASIA, Tefal. - Set-up the marketing organization, functional, Roll & Responsibility, KPI of each staff in Marketing Dept. - Set-up working process with related Depts such as Sales, Finance, Accounting, RnD, Production,...- Manage and Operate Marketing Dept by Daily Activities. - Study market research such as U&A, Brand Audit for ASIA/Tefal.- Training staff and coaching them to implement the job allocation properly and effectively. - Evaluate staff based on KPI setting according to Job Allocation. - Prepare Codir Presentation Meeting (Marketing Presentation) by monthly.- Organize Product Committee Meeting by monthly. - Monthly conference call with AP Marketing & Head Quarter- Monthly update business report to AP Marketing.- Monthly update Product Committee Minute report to ASIA Pacific and Head Quarter.- Direct Report for General Director

- Develop business for Shimono brand in Vietnam.- Project leader of developing sales channel in Vietnam’s market.- Responsible for revenue, cost, and results of Shimono brands. - Build up sales and marketing policy to make sure the effect result of each category.- Manage PSI and play new order with Shimono Factory in Malaysia. - Set-up organization for Sales & Marketing to get along with the direction of the company.- Recruit, train, and evaluate manager and staff. - Build up working process to make sure the operation run smoothly. - Training sales & marketing staff about the new products and market intelligent.- Carry out the market research in order to find down the products and market opportunities for the company. - Carry out other assignments as Board of Management appointed.

- Being Manager of Business Marketing Department, Jun 2006 – Jun 2009- Manage Business Dept at HO & Business Sections in Nationwide. - Research, create and build-up new products and services which are suitable for each niche market segments in order to develop revenue, customer and market share.- Set-up Business Marketing Strategy: orienting business directions and planning sales and marketing plan of the department annually. - Set-up marketing plans to help Biz Marketing to achieve the sales target.- Formulate policies to support for Business Marketing Team includes support policies, incentive policies.- Manage the Business Marketing Team to follow the policy, marketing programs and achieve sales target.

- Develop the market of eyes-wear brands in Vietnam such as Luxxotica, Mirari, 101, and many house brands.- Select new collections and launch the new collections to the market. - Build-up marketing strategy and business orientation for the company. - Build-up business strategy and business plan for each brand, each area. - Manage daily sales activities, business target, sales management, sales policies, marketing policies and working process in order to support for each brand to achieve the sales target. - Evaluate the merchandising, product display and implement the sales. - Set-up and manage advertising and promotions within the budget planning by monthly, quarterly and yearly. - Manage daily sales activities of sales department. - Develop the key account customers for the company. - Recruit, train, and evaluate the sales and marketing staffs. - Support and manage sales activities of more than 200 sales agencies, shops in nationwide. - Carry-out the market research, collect the market information and do the MIT report by monthly.

- Build-up advertising and promotion budget for the company. - Control and evaluate the advertising and promotion expenses for each product group. - Manage daily activities of Marketing Department. - Implement market research, analysis, and given solutions to improve brand, sales. - Study competitors and give countermeasure solutions for action plan. - Develop new products such as mobile phone, microwave oven,….- Positioning and setting pricing structure, promotion plan as well as control inventory plan for current products and new products. - Training sales staff and floor sales person about product/market knowledge and negotiation skills.

- Develop the business of home video in Vietnam’s market for VHS, VCD, DVD.- Build up marketing strategy for home video group. - Positioning and setting-up pricing structure, promotion plan for quarterly, and yearly. - Working with production to forecast the plan of purchasing, sales and inventory. - Manage the market and given marketing solution for Marketing Director. - Build up business plan, marketing budget in order to develop the current products as well as new products to the market. - Train sales team on product knowledge and market intelligent.- Organize product seminar, trade fair to launch new product to the market.