I am a hard, experienced and responsible marketing executive. My strengs are planning, creating idea and producing social content.My goal is becoming digital marketing leader who build and run high-qualified team in order to enhance role of digital marketing in the development of company.
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Senior Digital & Brand SpecialistNgân Hàng Shb Sep 2019 - PresentHanoi, Hanoi, VietnamSOW• PM of build-up new website project• Plan and execute IMC campaign for SHB brand and products• Manage SHB's owned media including: website, fanpage, youtube• Create content and brand key assets: film, TVCAchievement• Plan and execute: Design calendar contests (2019, 2022), eKYC launching, SHB card family re-new campaign -
Senior Brand & Digital MarketingNgân Hàng Shb Sep 2019 - Present -
Social Content CreatorGamuda Land (Vietnam) Jul 2023 - Aug 2023Build up content roadmap and create Facebook content to promote Elysian by Gamuda project in Vietnam -
Content StrategistDalat Lavender Resort Jul 2023 - Aug 2023Build up outline, design concept and create content for sale kit
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Content StrategistVietnam Vacation Club May 2023 - Jul 2023Build up outline, design concept and create content for sale kit
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Social Content CreatorNational Citizen Bank (Ncb) Jan 2023 - Mar 2023Create social content and PR articles for "Open NCB 2023" campaign -
Senior Marketing/Pr ExecutiveSun Group Jun 2019 - Aug 2019Hanoi, Hanoi, Vietnam• Plan PR and social activities for Sun Group brand, Leisure travel and recreation & entertainment projects such as: Sun World complex system, JW Marriott Phu Quoc Emerald Bay resort, Danang International Fireworks Festival,…• Produce content including press release, social material,... -
Senior Marketing/Pr ExecutiveYamaha Motor Vietnam Jul 2016 - May 2019HanoiPlanning and executing Marketing activities for Yamaha brand & products, including: 1. Marketing:• Create ideas and plan overall Marketing communication activities for product, brand, event, promotion.• Directly implement and coordinate with agencies to execute ATL, Digital and PR activities.• Responsible for brand images (KV, POSM, video, ...) consistent with the general concept of the Yamaha Group and products. 2. Internal Communication:• Plan, manage and produce… Show more Planning and executing Marketing activities for Yamaha brand & products, including: 1. Marketing:• Create ideas and plan overall Marketing communication activities for product, brand, event, promotion.• Directly implement and coordinate with agencies to execute ATL, Digital and PR activities.• Responsible for brand images (KV, POSM, video, ...) consistent with the general concept of the Yamaha Group and products. 2. Internal Communication:• Plan, manage and produce Internal publication: magazines, POSM, speech, newsletter,…• Execute Internal branding activites: event, training,3. Others:• Implement and manage PR activities of Vietnam Association of Motorcycle Manufacturers (VAMM), including: Website, PR, Facebook,…Achievement• Execute: "Yamaha scooter - Why not? " campaign with a chain of activities: Launching new scooters (Janus, Freego, Latte), big events: Yamaha Exciter festival, Yamaha Ravolution Music Festival • Corporate many PR campaigns for Yamaha and run traffic safety contest for VAMM Show less -
Media PlannerVinalink Aug 2004 - Aug 2006Hanoi, Hanoi, VietnamSOWConsulting Marketing 360 degree strategies and planning IMC plan• Research: About company (product, strategy, difference, marketing activities), About target customer, About competitor. Analyse SWOT• Build up Marketing 360 degree strategies including differentiation strategy, big ideas, key message, concept and marcom campaigns• Plan execution master plan• Monitor, adjust Achievements:• Consult and execute Tet campaign 2014 of Goldsun, PEN courses of Hocmai.vn
Thanh Vân Skills
Thanh Vân Education Details
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Marketing
Frequently Asked Questions about Thanh Vân
What company does Thanh Vân work for?
Thanh Vân works for Ngân Hàng Shb
What is Thanh Vân's role at the current company?
Thanh Vân's current role is Senior Digital Marketing at Ngân hàng SHB.
What schools did Thanh Vân attend?
Thanh Vân attended National Economics University (Vietnam).
What skills is Thanh Vân known for?
Thanh Vân has skills like Content Marketing, Planning, Atl Marketing, Presentation Skills.
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