Thanh D. Email & Phone Number

California, United States

Los Angeles Metropolitan Area

Greater Los Angeles Area

IMT Residential is a leading nationwide apartment operator with a portfolio that extends throughout Arizona, California, Colorado, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Texas. IMT is fully invested in being America’s best apartment operator.

Irvine, Ca

• Head of Marketing Department directly responsible for leading, training and mentoring marketing team as well as overall marketing strategies and support for 71 communities totaling over 17,500 units. • Collaborated with cross-functional teams to develop new products, streamline operations and establish policies and procedures.• Critical player on pitch team for securing new business. Company was awarded contracts totaling over 4,000 units in 2016 and achieved 28% revenue growth. • Opened over 20 new apartment communities from the ground up. Repositioned over 15 properties. • Consulted with developers on project naming, design of floor plans, common area amenities, interior finishes, leasing office, interior design, and signage.• Created and executed property marketing plans including budget, target market, branding campaigns, collateral, advertising, signage, promotions and outreach strategy. • Launched 8 new property websites in 2016 and redesigned 55 existing property websites to a responsive design platform integrated with new property management system in 2015. • Increased traffic to property websites through SEO, paid search, remarketing and geotargeting. • Negotiated advertising rates and volume discounts for national and regional advertising channels. • Established metrics for analyzing results and assessing ad source effectiveness. • Developed social media best practices and training for on-site associates. • Implemented portfolio-wide reputation monitoring program and achieved 38% reputation score improvement in first year. • Implemented over 12 software systems that improved operations or provided higher level of service and convenience to residents. Established best practices, workflows, procedures, trained end-users and provided ongoing technical support for these systems. • Planned company’s annual 3-day leadership conference for 170 attendees since 2012. Secured 56 event sponsors and increased sponsorship revenue by 13% in 2017.

• Printing and Production: Oversaw brochure and collateral production. Managed quality control, proofed floorplans and site plans, ensured compliance to style guide and campaign guidelines, approved press proofs. Implemented stationery and business card ordering system.• Business and Marketing Plans: Created, compiled and produced plans for new lease-up communities.• Photo Shoots: Coordinated professional photo shoots involving talent and staging.• Magazine Distribution: Managed in-house rental magazine distribution and expansion of rack locations.• Administrative: Created master spreadsheets, forms and templates for corporate office and on-site use.