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Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Vietnam Singapore

Assist Chief Commercial Officer in business planning, revenue forecasting, managing commercial activities in 9 Asia markets (Vietnam, Indonesia, Taiwan, Philippines, Thailand, Cambodia, Myanmar, Malaysia, Singapore)Develop product/service portfolio with advance marketing solutions to drive clients’ marketing objectives and campaign objectivesPartner with Sales Team and Product Team to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of advertising solutionsExecute new product/service launch, promotion campaign internally and externally timely and effectivelyInspire action through data-driven insights and execute with operational rigor and efficiency

Singapore

Assist Chief Commercial Officer in business planning, revenue forecasting, managing commercial activities in 9 Asia markets (Vietnam, Indonesia, Taiwan, Philippines, Thailand, Cambodia, Myanmar, Malaysia, Singapore)Develop product/service portfolio with advance marketing solutions to drive clients’ marketing objectives and campaign objectivesPartner with Sales Team and Product Team to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of advertising solutionsExecute new product/service launch, promotion campaign internally and externally timely and effectivelyInspire action through data-driven insights and execute with operational rigor and efficiency

Vietnam

Analysis and strategy• Review and analyze brand performance (Volume, GP, DMEC, market share, brand health) • In charge of long term and short term brand strategy including but not limited to 6Ps, brand plan, campaigns plan, activities plan• Manage and control spending based on agreed %DMEC/netsaleCommunication development • Develop communication concept and commercial idea• Manage creative, production, event, digital agenciesMedia planning• Develop 360 media optimized plan• Digital tests and learningProcess & working instruction development • Develop and enhance processes• Manage risksProject lead and operation• Manage complex campaigns at company level • Operate and manage cross functional teams (Content team, Digital team, PR team, Event team,R&D team, Procurement team, Factory lead, QA team, Risk team, Finance team, Sale team, Tradeteam) to ensure timeline and qualityAchievements: • Successfully kept the brand growing during 3 years• Strengthen brand’s leadership in RTDT category• In the Covid-19, maintained the brand’s momentum by proposing new message which is“strengthen immunity system by vitamin C” after reviewing brand’s and market’s movement

District 3, Ho Chi Minh City

- Maintain relationship with agency, freelancer, supplier,..- Fanpage management support- Deploy focus group, new product test, blind test- Deliver viral clip from idea to final asset- Generate and propose promotion program with business case- Support key visual, new product, LED, menu shooting- Make weekly and monthly sales report- Visit store to check POSM and marketing service- In charge of internal marketing from head office to stores- Other administrative duties

Bachelor'S Degree, Marketing

Activities and Societies: Human Resources ClubLearn about Marketing (Advertising, PR, Event, ...) Join PR team of HR club Manage a team.

Bachelor'S Degree, Marketing, 7.2/10

Activities and Societies: Human Resource ClubPR for club's activities