• Acted as the primary PIC, managing collaboration and execution of multi-departmental projects, ensuring seamless collaboration across internal teams and external stakeholders from planning through evaluation.• Gained expertise in executing IMC strategies, covering both ATL & BTL channels, ensuring efficient resource management and budget allocation for high-impact campaigns.• Assisted in conducting market research and demographic analysis to define customer touchpoints, contributing to strategic planning and data-driven campaign decisions.• Ensured quality control of all deliverables, from content creation to visual assets, maintaining alignment with brand standards and client objectives.• Handled administrative responsibilities, including document management, billing follow-ups, and progress tracking to support the smooth operation of campaigns.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Spearheaded the "Show Your Cool Dance Challenge" for Sprite, achieving 50,000,000+ views on TikTok in just one month, 850,000+ engagements, and a 1.1pp increase in incremental SOV with 431 posts across Owned, Paid, and Earned media.• Played a pivotal role in the success of Omachi's "Lau Tu Soi – Di Toi Dau, Soi Toi Do" campaign, driving 67,000,000+ views, 2,000,000+ engagements, 62% brand awareness, and a 52% repurchase rate. This campaign also garnered 1,253 user-generated posts for the brand contest.𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐚𝐧𝐝𝐥𝐞𝐝:Sprite, Omachi, Vaseline, Hazeline, Saigon Gold Bia, Sunsilk.

• Developed and maintained strong, mutually beneficial relationships with KOLs and KOCs, managing commission and affiliate programs to drive traffic to e-commerce platforms such as Shopee, Lazada, and TikTok Shop for key brand clients.• Supported KOL and KOC activities, including livestreams and video content, to boost product sales and revenue, ensuring successful execution of client campaigns.• Proactively recruited and onboarded new KOCs for the POPS database, continuously expanding the network and enhancing brand visibility through affiliate partnerships.• Wrote compelling video scripts for KOLs, ensuring alignment with brand messaging and maximizing engagement across social media platforms.• Strategically proposed and allocated KOCs, developed timelines, and determined airing platforms to meet client briefs and maximize campaign efficiency.• Prepared contracts and tracked the payment process throughout campaign lifecycles, ensuring timely execution and accountability.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Successfully reduced the Cost to Revenue Ratio (CIR) from 1.02 to 0.69 within 3 months for booking campaigns.• Wrote a viral script for Miss Vietnam 2018 – Tran Tieu Vy on the TikTok platform for the 3CE brand, reaching over 22 million views, 75K+ engagements, and generating 1.45K buzz.• Secured over 20+ KOL/KOC partnerships, significantly increasing product reach and engagement.• Tracked and reported on 6 influencer marketing campaigns using Traackr Software, providing clients with real-time insights into asset performance, campaign costs, and revenue.𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐚𝐧𝐝𝐥𝐞𝐝:L'Oreal Paris, 3CE, SkinCeuticals, Garnier.